System1 Test Your Ad Platform Adds Audio Testing to Predict and Improve the Effectiveness of Radio and Online Audio Advertising

System1, a leader in advertising effectiveness, introduced Test Your Ad Audio, a new offering as part of its Test Your Ad platform. Advertisers can now predict the short- and long-term commercial impact of audio ads running on radio and streaming services including podcasts and music streaming apps, in addition to testing video and static creative with Test Your Ad. The platform measures viewers’ and listeners’ emotional responses to creative and assigns ads a Star Rating, from 1 to 5.9-Stars, based on their ability to drive market share growth.

The launch comes at a time when podcast listening and advertising revenues are growing – global podcast ad spend reached $2.6 billion in 2022, according to WARC. According to The Infinite Dial, America’s longest-running survey of digital media consumer behavior, 62% of Americans have listened to a podcast in their lifetime, with 38% listening on a monthly basis and 26% listening weekly. Additionally, Nielsen’s report “Audio Today 2022: How America Listens” finds that radio reaches more Americans every month (93% of the U.S. population) than any other linear or digital platform. When combined, streaming music, podcasting and satellite radio reach three in five Americans monthly.

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“Radio continues to be a wide-reaching channel, and podcast and music streaming apps are attracting an increasing number of listeners,” said Jon Evans, Chief Customer Officer, System1. “Test Your Ad Audio gives advertisers a quick and clear way to understand whether their messaging will support brand building and get guidance to improve audio ads.”

Test Your Ad Audio enables uploads in MP3 format to test commercials in draft or finished formats. Users can test ads among the general population and custom samples to gain insights from specific target audiences. In addition to an overall Star Rating, the ad test reports include a Spike Rating indicating the ad’s short-term sales potential and a Fluency Rating showcasing the level of brand recognition. An optional Guidance add-on provides insights from System1’s team of experts on how to enhance the creative effectiveness of the ad.

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“We’re thrilled to add yet another ad format to our Test Your Ad platform that brands and agencies can leverage to enhance the commercial impact of their creative,” added Evans. “Now, testing is available for video, image-based and audio ads, offering a one-stop-shop for creative effectiveness testing and insights.”

As the world’s leading marketing decision-making platform, System1 helps predict and improve the commercial impact of ads and innovation. Our fast, cost-effective Test Your Ad/Idea platform empowers brands to test creative early and often, compare ads/ideas and access expert guidance to improve long-term brand building. System1 was founded in 2000 by CEO John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. For additional information, visit system1group.com or follow us on LinkedIn at @system1.