DS-1 Agentic Advertising Platform Enables Custom Audience Building and Activation in Minutes
Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows – audience discovery, custom modeling, activation – that previously required hours of manual work across multiple platforms. But this shift requires an industry-wide approach, with data and technology providers, agencies, DSPs, and SSPs collaborating to realize the promise of agentic advertising.
Dstillery, the leading AI ad targeting company, announced its agentic partnership with Keynes, the performance-driven CTV advertising technology. Keynes has adopted Dstillery’s DS-1 agentic advertising platform to streamline audience selection and build custom models, delivering fast, precise, data-driven outcomes for clients. These campaigns are then able to be activated on the largest independent DSP, The Trade Desk.
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How DS-1 Changes the Workflow
DS-1 connects directly to Keynes’ Slack workspace via Model Context Protocol (MCP). This eliminates the platform-hopping, manual handoffs, and wait times that slow down traditional workflows. Work that previously took 48 hours is now done in just 5 minutes.
“At Keynes, our mission is to combine performance, transparency, and operational excellence for our clients, and DS-1 is helping us do exactly that,” said Dan Larkman, Founder and CEO of Keynes. “What once took days now happens in a single conversation – all within Slack, a platform our teams are already operating in every day. DS-1 makes audience strategy easier, faster, and more precise, and it’s reshaping how our team plans and activates campaigns.”
Building an Agentic Ecosystem
Dstillery has built DS-1 through strategic partnerships at every layer of the programmatic ecosystem. Agencies and Technologies like Keynes are gaining immediate, tangible value from DS-1. And as industry standards like the IAB Tech Lab’s Agentic Advertising Initiative and The Agentic Advertising Organization’s Ad Context Protocol (AdCP) establish common systems, DS 1 will unlock new integrations and capabilities for clients – at no additional cost or effort.
“Keynes understood immediately what agentic delivers: custom modeling, planning, and activation in minutes instead of days, with precision that manual processes can’t match,” said Michael Beebe, CEO at Dstillery. “Together with partners like The Trade Desk, we’re building the infrastructure for programmatic’s next chapter.”
“The innovation that’s happening at the intersection of programmatic and agentic is finally being realized,” said Peter Ibarra, General Manager, Data Partnerships, The Trade Desk. “Media buyers using AI as a co-pilot to their strategies and tactics is a win-win for the industry. We applaud Dstillery’s efforts in making DS-1 an innovative use case for what this technology can bring for savvy clients like Keynes.”
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