Loop Media Executives Join SXSW Panels to Discuss Future of DOOH Advertising

Led by CEO Jon Niermann, Loop Executives to be joined by a variety of brand partners, including St. Louis Bar & Grill, TikTok to dive into importance of curated content as entertainment evolves

Loop Media, Inc, a leading multichannel streaming platform that provides curated music video, sports, news and entertainment channels for businesses, announced today that it will be participating in South by Southwest (SXSW) this week in Austin. Members of Loop Media’s executive team will be participating in various panel discussions to discuss the future of digital out of home (“DOOH”) advertising during the conference, from March 10-12.

“SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture,” said Jon Niermann, CEO of Loop Media. “TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty.”

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Chief Executive Officer Jon Niermann, Chief Revenue Officer Bob Gruters, and Chief Content Officer Greg Drebin will be participating in the following SXSW panels:

Friday, March 10

• Bob Gruters, CRO at Loop Media, joins SpringServe’s panel to discuss:
  • Why a Great User Experience is Key to Advertising at 1:00pm CST.
    The discussion will dive into why delivering a targeted ad experience is necessary to drive positive brand affinity for both the content owner and the advertiser to successfully engage consumers on any screen, whether it’s through a living room TV, phone, or a screen at a restaurant or airport.

Saturday, March 11

• Jon Niermann, CEO at Loop Media, joins Royal Nasager, VP of Marketing at St. Louis Franchise Ltd. for Fast Company’s Grill Panel to discuss:
  • The Future of Customer Experience is Curated at 2:05pm CST.
    The discussion will focus on the importance of creating a curated customer experience for brick-and-mortar businesses.

Sunday, March 12

• Greg Drebin, CCO at Loop Media, joins Dan Page, Head of Global Distribution, New Screens at TikTok, for Fast Company’s Fireside Chat to discuss:
  • The Art (and Science) of Content Curation at 5:20pm CST.
    Grammy Award winning songwriter Brody Brown will perform at 5:45pm CST, immediately following the panel.

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