Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technologies, is excited to announce its new and innovative focus into the AdTech Publisher ecosystem with the upcoming launch of the Mobiquity Suite for Publishers.

With the increase in quantity and enforcement of Privacy Laws (GDPR, CCPA, Etc.) and the removal of advertising targeting identifiers by Apple and Google (IDFA, IP, Cookies); Publishers are facing both a loss of revenue, due to lack of high CPM targeted advertising and, increasing costs due to privacy compliance.

Dean Julia, CEO of Mobiquity Technologies, said “We believe there is a major paradigm shift occurring and the market is ripe for it. The intelligence and the data residence must shift from demand-side solutions to publishers and publisher aggregators directly. Publishers must become owners of their first party data and manage the audiences in-house. Irrespective of whether a publisher chooses to work with us or not, it is prudent for them to find a solution that enables advertisers to do direct buys from them.”

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Mobiquity Technologies introduces its latest SaaS solution to solve this new Publisher need — The Mobiquity Suite for Publisher.

The Mobiquity Suite for Publisher provides the following:

• An advanced Consent Management platform so Publishers can be assured that they are meeting all Privacy requirements with their data collections
• A complete Audience Builder service to build detailed Targeted audiences from a Publishers 1st party data
• A user-friendly Direct Purchase interface to increase revenue from direct advertiser sales
• An Inventory Enhancer to maintain current revenue of high CPM targeting by enhancing Publisher supply with compliant audience metatags.

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