Perion’s Search Advertising Business Unit, CodeFuel, Named Microsoft Advertising’s “Global Supply Partner of the Year”

Already a Regional winner – and now having achieved Global Award acclaim – this Perion recognition reflects its successful business growth and the overall level of collaboration with Microsoft Advertising

Perion Network Ltd. , a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Global Supply Partner of the Year.

CodeFuel has been selected as the Global Supply Partner from the Microsoft Advertising regional winners – all of them distinguished and effective partners – across the Americas, EMEA, and APAC. It is one of only five companies globally that have reached the status of a global partner, each in its area of expertise.

This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across the board. The announcement was made during Microsoft Advertising Elevate on 27 April 2022, the annual global partner summit exclusively for Elite and Select partners.

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“We’ve had a partnership with Microsoft that extends more than ten years, and this recognition as Microsoft’s Advertising Partner of the Year is a moment of great pride in a long history of successes. Yet it is only the start”

“We’ve had a partnership with Microsoft that extends more than ten years, and this recognition as Microsoft’s Advertising Partner of the Year is a moment of great pride in a long history of successes. Yet it is only the start,” said Doron Gerstel, Perion’s CEO.

“As consumers globally relied on ecommerce to an unprecedented degree – advertisers responded by investing more into search – which is the category where consumers demonstrate the highest degree of intent. Capitalizing on this generational shift required close collaboration between the CodeFuel team and the Microsoft team, and the results speak for themselves. Going forward, we will continue to build our network of publishers, while maintaining the impeccable quality standards which matter so much to both of us,” Gerstel added.

“The millions of daily searches that our publisher network generates are one aspect of Perion’s diversification strategy. Thanks to our continued investment to connect all demand and supply assets to central iHUB, the success of our cookieless targeting platform SORT™, and our high impact CTV and video advertising offering – Perion is poised to further accelerate its momentum,” he concluded.

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“We are thrilled that CodeFuel, a Perion Company, has been named our Global Supply Partner of the year. This is an award which reflects the growth of the underlying business, which is the result of true partnership, close collaboration, and technology innovation. CodeFuel’s commitment to their clients has been noteworthy, during a time of disruption and uncertainty. We look forward to our continued partnership and continued healthy growth of all aspects of the business,” said Sean O’Connor, International Marketing Director at Microsoft Advertising.

“The growth we have achieved in the last couple of years reflects the close collaboration and the teams’ dedication to our mutual success, year after year,” said Tal Jacobson, General Manager, CodeFuel.

“If I could name three main areas of effort that brought us to this point, I would say technology investments, close collaboration with our publishers to fuel growth, and focus on quality to maximize user engagement and brand safety. We look forward to further driving success for publishers and advertisers,” added Jacobson.

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