Voxco Intelligence empowers organisations by unifying fragmented customer data and applying predictive analytics to deliver real-time actionable insights

Voxco, the actionable insights platform, today announced an extension to their existing survey research platform with the launch of Voxco Intelligence.  The launch comes at a time when the pandemic has transformed the way Voxco does business, with an ever-growing number of organisations realising the importance of using digital platforms to better serve their customers.

After serving several major players in the retail, automotive & finance industry, Voxco Intelligence (previously Actify by Voxco) will now be available to organisations globally. The new offering – Voxco Intelligence, a no-code data analytics platform, will help organisations unlock the true potential of customer data using predictive analytics, AI & Machine learning models. Voxco Intelligence enables businesses to understand customers faster, uncover hidden insights and make effective decisions.

Marketing Technology News: Why Some Small Businesses Don’t Use Websites

Voxco’s existing omnichannel survey capabilities and Voxco Audience (its global panel aggregation platform) will be integrated as one offering under Voxco Research. Voxco Intelligence perfectly complements Voxco Research as the two combined, ensure a seamless end-to-end solution for enterprises looking to gather feedback, measure sentiment, uncover insights & act on them. It enables organisations to fuel experiences, foster loyalty & maximise customer LTV.

“Most organisations struggle with implementing customer-centric solutions due to the poor quality of data they’ve. Often, they also lack the technical expertise that’s required to make sense of their data. Voxco Intelligence, with its AI & ML capabilities, helps them unlock their true growth potential by unifying & analysing huge volumes of siloed data, developing actionable intelligence, and enabling business transformations.”, said Sumit Aneja, CEO, Voxco.

Transform experiences and survey research with Voxco Intelligence’s core capabilities:

Single Source of Truth
Gather customer data from multiple data sources and interactive channels, filter fraudulent data, and integrate and standardise it to create a complete 360 view of your customers.

Predictive Insights
Analyse omnichannel customer data to understand customer needs, measure emotion, predict next behaviour & forecast business metrics in real-time

Advanced Analytics
Using text analytics, identify and prioritise the most pressing issues by analysing the underlying satisfaction drivers to understand customer sentiment and behavior.

Real-Time Actions
Combine AI and ML to recommend high-value actions to relevant teams in real-time.

Voxco Intelligence also enhances efficiency with automation of manual tasks, standardisation of data for easy analysis, and improved data visibility across levels.

Marketing Technology News: MarTech Interview with Maria Mryasova, Director of Product, DCMN