Data from 200,000 GBP listings reinforces a continued increase in consumer spending despite economic uncertainty
According to recent research by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior research revealed a continued average month-over-month (MoM) increase in average total searches and listing views across most verticals studied, especially retail and restaurant businesses.
Service businesses and financial services, sit-down restaurants, quick-service restaurants (QSR), hotels and retail brands collectively saw a MoM increase in total listing views and total Google searches. Collectively, we saw a:
- 15% average increase in average total listing views
- 10% average increase in average total searches
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In July, retail local marketing metrics rebounded MoM with a 14% increase in average listing views, an 8% increase in searches and a 3% increase in clicks. Furthermore, the restaurant industry — quick-service and sit-down — had a significant increase MoM with a 30% and 32% increase in average listing views, 21% and 17% increase in Google searches and 9% and 2% increase in total clicks, respectively.
According to a recent Yelp report, many restaurants are also experiencing an increase in reservations, as well as a high number of requests for both outdoor and indoor seating. Experience-focused dining, like dinner theaters and internet cafes, are expanding as consumers look to find more unique dining options.
“This summer, consumers are showing a lot of resilience”, said Ryan Weber, director of client success, Rio SEO. “It is encouraging to witness the month-over-month local marketing trend positively and the steady rise of consumers feeling more comfortable shopping and engaging in in-person activities.”
Service and financial businesses, sit-down restaurants, quick-service restaurants, retail and healthcare organizations collectively saw YoY increases in local search behavior:
- 32% increase in total listing views
- 21% increase in total clicks
- 11% increase in clicks for directions
Rio SEO is the leading local marketing platform for enterprise brands. The Open Local Platform provides multi-location organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions proven to increase brand visibility across search engines, social networks, map applications, and more.
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