Mediafly Partners with Zoom to Provide Best-in-Class Digital Selling Capabilities

New partnership helps reps present to clients more easily and dynamically in remote selling situations

Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces a seamless integration with enterprise video communications powerhouse Zoom. The partnership was created to significantly boost the competitive advantage of sales reps in a remote selling environment.

Zoom users spiked from 10 million to 200 million in the first month of the 2020 pandemic. As sales meetings – remote or face-to-face – continue to be impacted by an unpredictable business landscape, Mediafly’s Zoom partnership allows companies to tell the story of their value more seamlessly, present more dynamically with technology they’re likely already familiar with.

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“Modern sellers understand that today, our only constant is change. Adapting quickly is the difference between thriving or becoming extinct,” said Carson Conant, CEO, Mediafly. “Driving revenue for our customers, as they navigate a changing selling environment, means providing a best-in-class vehicle to deliver real results. Partnering with Zoom allows Mediafly customers access to a combination of our next generation sales enablement platform and top of the line enterprise video communications technology.”

Largely, the partnership emerged in response to Mediafly customers’ need to sustain the results of adaptive, effective selling tools they already enjoy in a remote environment. Marrying Mediafly with Zoom, a tool used  on a regular  basis, ensures reps are enabled with optimally seamless workflows. Tasked with capturing the attention of an increasingly disconnected, remote audience, sellers can remain engaging and effective during sales interactions – wherever they are.

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The Mediafly/Zoom partnership offers the following key features:

• Reps can quickly, seamlessly launch a meeting (previously scheduled or current) at any time using their personal Zoom ID from within the Mediafly UI or within the CRM
• Streamlined meeting launch process through a single user interface
• Complete access to comprehensive Zoom meeting attendee information, amplifying Mediafly’s existing robust content usage analytics

“Sellers have always faced the challenge of presenting content that buyers find useful and engaging. These days, the challenge is even greater because the connection has to be made remotely,” said Jason Shah, CTO, Mediafly. “Many sellers that use Mediafly are already using Zoom. By partnering with Zoom, we enable them to simplify their workflow and deliver their engaging, effective, Mediafly-powered presentation experience in the same way they would have when face-to-face.”

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