Optimizely Kicks Off Flagship Opticon Conference

Marketers, partners, clients, analysts and media gather in San Diego for Optimizely’s annual event celebrating digital marketing

Optimizely, the leading digital experience platform (DXP) provider, kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences.

During the event, attendees will learn practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall business goals. Optimizely will present 45 breakout sessions and 20 15-minute theatre sessions, and host over 20 client speakers throughout the event – including senior marketers from Venmo, Zoom, New Era, Tapestry, and more.

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Today, Optimizely will also host a series of certification trainings for attendees to improve their digital marketing and experimentation skillsets, including:

• Get Started with Optimizely Full Stack Experimentation
• Experimentation Strategist Certification Prep and Exam Attempt
• Content Cloud Developer Certification Exam

Optimizely would like to thank its event sponsors for Opticon 2022 including:

• Diamond sponsors: Microsoft, Google Cloud
• Platinum sponsors: Verndale, Siteimprove, Hero Digital, Valtech
• Gold sponsors: Niteco, Rightpoint, XCentium, UNRVLD, Perficient, Contentsquare, Digizuite
• Silver sponsors: The C2 Group, Whereoware, Annex Cloud, Glassbox, Quantum Metric, UserTesting, Fullstory
• Support: Heap

After the conclusion of the flagship event, Opticon will be going on tour. On November 4, 2022, Optimizely will host Opticon London thanks to sponsors Microsoft, Google Cloud, Valtech, and Siteimprove.

Opticon Stockholm will take place on November 8, 2022, sponsored by Microsoft, Google Cloud, Valtech, and Contentsquare.

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