Habacht will lead marketing, sales, and customer success to drive revenue and scale growth at Typeform

Typeform, the intuitive form-builder and conversational data collection platform, announced the appointment of Kristen Habacht as Chief Revenue Officer. In this role, Habacht will oversee Typeform’s revenue-related functions including marketing, sales, customer success, and service to secure profitability, repeatability, and scalability while retaining and expanding new customer growth.

“Currently, Typeform is in the midst of an exciting phase of growth as we continue to focus on bringing the most advanced online tools and solutions to our customers,” said Joaquim Lechà, CEO of Typeform. “As a proven revenue leader with the ability to scale product-led growth, Kristen will play a vital role in guiding and supporting the company as we continue to expand.”

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With nearly two decades of experience growing and scaling revenue organizations, Habacht previously served as President, Chief Operating Officer and Chief Revenue Officer at Shogun, scaling product-led growth and raising their series C. Prior to Shogun, she held leadership positions at Atlassian, running the Americas and APAC enterprise sales team and later building out a new global team. She was also the VP of Sales and first revenue hire at Trello, leading them through their acquisition by Atlassian.

“With Typeform, I see unlimited potential, which is further underscored by how passionate Typeform customers are about the value that it delivers to their businesses,” said Habacht. “I’m thrilled to join the team during this exciting time of growth, and look forward to helping the company scale through all aspects of sales, marketing, customer success, and support.”

In addition to her role at Typeform, Habacht sits on the board of GuideCX, Passion.io, and Refined. She is a graduate of Bucknell University.

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