Sideqik, Along with Engine Media’s Stream Hatchet, Will Offer a Premier One-Stop-Shop for Audience Measurement, Media Value Assessment and Brand Connection to Gamers and Influencers
Engine Media Holdings, a company providing sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming data and analytics, and programmatic advertising, announced the completion of its acquisition of Sideqik. The transaction was previously announced on June 16, 2021.
As a result of the completion of the transaction, Engine issued 410,523 common shares to the sellers and related parties, with such amount subject to adjustment at closing for cash settlement of certain transaction related expenses and other terms and conditions of the agreement.
Marketing Technology News: Hubilo to Launch New Hybrid Events Platform to Capture and Drive Audience Engagement
Tom Rogers, Executive Chairman of Engine Media, stated, “With the completion of this deal, we can now more broadly attract media and marketing dollars while also being able to expand our data and analytics business.”
“We are excited to officially welcome Sideqik and its extraordinary team into the Engine family,” added Engine Media Chief Executive Officer Lou Schwartz. “Due to the growth and focus on influencer marketing, Engine empowers brands to discover and connect with content creating influencers across any content vertical. It provides tools to best shape the creation of authentic content that resonates with consumers, as well as best in class measurement to determine earned media value, sales effectiveness, and campaign return on investment (“ROI”). The combination of Sideqik and Stream Hatchet creates a company that boasts a world-class management team and impressive client list that will allow us to advance Engine’s advertising and media offerings.”
“We have been market leading partners, and I could not be more excited about finally joining forces with Stream Hatchet and the broader Engine team,” said Jeremy Haile, Sideqik’s Co-Founder and Chief Executive Offer.
Sideqik will remain based in Atlanta, Georgia, and the transition is expected to be seamless for customers and employees across Sideqik’s businesses.
Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite