Twitter Reports 21% YoY Growth in Ad Revenue for Q2 2019
Earlier this week, leading social media advertising platform Twitter announced its Q2 2019 results. The company generated revenue totaled $841 million. This is an increase of 18% year-over-year or 20% on a constant currency basis. Out of which, ad revenue totaled $727 million, an increase of 21% year-over-year or 23% on a constant currency basis.
At the time of this announcement, Jack Dorsey, Twitter’s CEO, said –
“Health remains our top priority and we are proud of the work we did in Q2. Our focus was on ensuring that our rules, and how we enforce them, are easy to understand. We also continued our work to proactively identify and address malicious behavior, resulting in an 18% drop in reports of spammy or suspicious behavior across all Tweet detail pages, which show the replies to any given Tweet on our service.”
Jack added, “In addition, we continued to leverage Machine Learning to deliver more relevant content, driving increased usage of Twitter on a daily basis, with mDAU up 14% year-over-year.”
Twitter has extended its plans to grow total ad revenue to be at least $815 million in Q3.