Synup, a suite of tools for digital marketing, is excited to announce the launch of Social as a part of their product suite. Synup Social brings the company’s hallmark dedication to customers, results-driven products, and unmatched user experience to social media management.

The platform brings users a revolutionary content-creation experience, employing an iterative AI model to facilitate unique, brand-specific posts. Users can leverage AI-generated trend reports and post ideas to create posts with their brand’s voice. The goal of Synup Social’s AI-assisted platform is to consistently inspire and expedite content.

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The suite facilitates audience engagement and streamlines post analytics. The Synup Social dashboard highlights users’ best-performing posts, encouraging brands to continually repurpose their most impactful and engaging content. The platform constantly monitors trends and hashtags, giving users a comprehensive trend report for their vertical.

Synup’s CEO, Ashwin Ramesh, stated, “With the advent of AI, it becomes relevant now more than ever for social media marketers to up their game. I’m proud of what we’ve built in terms of an assisted workflow incorporating our proprietary models and utilizing best of breed libraries to make what would take a few hours of production happen in a few seconds.”

Synup Social also brings users an efficient, impactful reporting structure. With a comprehensive performance review, users can spend significantly less time on reports – and more time interacting with and converting customers.

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The launch was led by Synup’s Senior Director of Product, Roshan Agarkar. Agarkar has over 12 years of experience in building MarTech SaaS platforms for brands specific to location-based marketing and advertising. Prior to owning the Campaigns feature line at Synup, he led product delivery teams at Disney, Amadeus and Cox Automotive.

About the launch, Agarkar said, “Social is the natural expansion of Synup’s existing product suite. We’ve always partnered with our customers to help them get found online through local listings on directories like Google or Facebook. Now, we’re helping them conquer social media, where consumers increasingly turn to for products and services.”