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Video Revenue Drives Growth for Publishers; Snapchat's Ad Product Portfolio Is Failing Publishers A research report released recently by trade association Digital Content Next (DCN) – the "DCN Distributed Content Revenue Benchmark…
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Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is…
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New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for…
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Company Completes Facebook Marketing API Accelerator Personalization has been the biggest marketing breakthrough in 2017, however, personalizing digital video has remained elusive to advertisers, particularly on one of the largest…
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The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to…
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Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button…
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Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last week, the CEO of Facebook Mark Zuckerberg announced a major change to…
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“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer…
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While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest…
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Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of…
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Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook Iconosquare, the social media analytics platform, has launched a new suite of Facebook analytics for social media marketers. Iconosquare for Facebook will…
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Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the…
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5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook…
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With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track…
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Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant…
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