AZK Media Strengthens Global Expansion With New Senior Hire

The award-winning B2B media and marketing firm taps leading international journalist to scale its capability in helping clients grow across new and emerging markets

Leading global B2B integrated media and marketing firm AZK Media has announced the appointment of Julie Cooper as its Senior Content and Communications Specialist.  

AZK Media specialises in driving customer demand and business growth for the world’s fastest growing technology enterprises that are looking to expand in new regions. Cooper’s appointment sets to strengthen the agency’s cross-border capability across the UK/EMEA, US and APAC, following 90% of clients expanding their engagement with AZK Media across new global regions in the past 12 months.

A seasoned communications professional, Cooper was a senior journalist at The CEO Magazine, where she was responsible for producing, managing and scaling content for a vast suite of B2B organisations in the cloud, SaaS, AI, BI, martech, adtech, health and retail sectors. A multi-platform journalist with agency and marketing experience, Cooper has interviewed some of the world’s biggest names in business.

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Azadeh Williams, Founder and Managing Partner, AZK Media, says Cooper’s appointment further strengthens the agency’s innovative solutions that integrate inbound marketing, communications and public relations for its growing global client base.

“We’ve found our clients are not only getting exceptional value from our solutions in the APAC region, but we’re also delivering significant ROI across the UK/EMEA and US. This means our clients no longer need to juggle three different agencies across borders, they have peace of mind they’re working with one, exceptional agency who can scale their efforts fast,” Williams says.

“Given this demand, Julie’s international background is a perfect fit. She has an exceptional ability to break down the complex nuances of high-tech media and marketing messages so they resonate across multiple borders and attract the attention of our clients’ customers, prospects and the press.”

“Her executive network is also rare, having interviewed a multitude of C-suite leaders around the world in technology, business, health, law and finance. Solutions-driven, bright and passionate, Julie understands the intricacies of B2B marketing and what it takes to deliver premium results to our clients.”

“I’m excited to switch gears and put my focus and expertise towards helping clients build their brands, amplify their messages and expand their reach,” Cooper says. 

“Articulating marketing messages across B2B sectors must be done with great care and precision, and AZK Media’s innovative approach and strategic capability is exactly what B2B organisations need to help transform and gain a competitive edge on the global stage.”

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AZK Media’s Senior Partner, Wayne Williams, says Cooper’s appointment is timely as more B2B companies start accelerating their cross-border and regional expansion strategies post-pandemic.

“With travel restrictions easing, fresh trade opportunities emerging, and B2B businesses having more flexibility to set up and expand in new markets, the need for our innovative services has never been greater,” he says.

“We’re excited Julie has joined our team, and we look forward to her transformative contribution to our solution offering in this fresh period of growth.”

Founded in 2017, AZK Media has scaled from a boutique agency, serving a small suite of local clients to a world-leading agency, representing over 35 global clients across APAC, North America and UK/EMEA. The agency has consistently been recognised as leaders in public relations, marketing and entrepreneurship by B&T’s Women in Technology Awards, Women in Media Awards and Best of the Best Awards.

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