BBTV Holdings Inc., the leading creator monetization company, is announcing the acquisition of the assets of Outloud Media, a Detroit-based creator economy business with expertise distributing and monetizing creator content across multiple social media platforms like Facebook. The acquisition bolsters BBTV’s Multi-Platform Partnership solution, which provides content creators additional revenue across multiple social platforms.

• BBTV’s Multi-Platform Partnership (MPP) solution is focused on redeploying existing creator content for scalable distribution and monetization on other social platforms, such as Facebook and Snapchat. BBTV prioritizes the monetization of creator content across platforms with high scale advertising businesses including Google and Meta.
• Outloud Media’s existing operations and expertise will help drive incremental higher margin Base Solutions revenue for BBTV and its content creators.
• The acquisition is accretive to Base Solutions with gross margins comparable to BBTV’s existing Plus Solutions.

“We are excited about the acquisition of the Outloud Media business because it continues our momentum in monetizing social viewers for our creators,” commented Shahrzad Rafati, Chairperson and CEO, BBTV. “This low risk, high impact acquisition will expedite higher margin growth in the Company’s Base Solutions. This acquisition is an ideal strategic fit that further amplifies BBTV’s reach, massive content library, and proprietary tech to benefit our creators, advertisers, and our shareholders.”

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed

With a substantial and growing roster of prominent creators, Outloud Media has a strong reputation in the creator economy for proven distribution and revenue generation across social platforms for content creators. This acquisition also provides BBTV access to incremental data and insights to further empower the Company’s content distribution and monetization across key platforms.

“We couldn’t imagine a better place for the Outloud Media business to thrive,” commented Joel Beckett, CEO of Outloud Group. “BBTV is one of the strongest leaders in the creator economy with solutions for content creators that are unmatched in the space. Combining Outloud Media’s solutions with those of BBTV is a no-brainer for any content creator looking to succeed across multiple platforms, both for our existing creators within Outloud, and BBTV’s large and growing roster.”

Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era

Outloud Media generated US$4M in revenues over the last 12 months. The acquisition is mainly structured as a 5-year performance earn-out of up to US$5M. The performance-based earn-out will be calculated as a percentage of shareable revenue from Facebook and Snapchat, which is comparable to gross profit less certain additional direct operating costs.

“As the stand out leader in our space and the only provider of truly end-to-end solutions for creators, we’re excited to embolden the Multi-Platform Partnership solution that enables success for creators on platforms they don’t have the knowledge or bandwidth to capitalize on,” comments Erich Lochner, SVP Creator Partnerships, BBTV. “We’ve seen how incremental revenue on platforms like Facebook can be a game-changer for creators looking to propel themselves into the next level of their career, and BBTV has cemented itself as a staple in their success. Acquiring the Outloud Media business will help us expedite our trajectory and grow our expertise even more quickly.”