KAZT Phoenix Selects Comscore for Local TV Measurement Currency

Based on buy-side demand, broadcaster joins list of market-leading companies using Comscore as a local TV currency

AZTV7, the only locally owned and operated broadcast station in the Phoenix market, and its family of channels, announced that it has signed an agreement with Comscore, Inc. – a trusted partner for planning, transacting, and evaluating media – to use Comscore’s local TV currency as the primary source to sell and post advertising buys. With Comscore’s database of 340,000+ homes in the Phoenix market, KAZT can now offer greater stability in its measurement and granular reporting down to the quarter hour, as well as greater accuracy and delivery to KAZT’s advertiser base.

“Based on the growing agency demand in the Phoenix market for Comscore’s currency, we decided to partner with Comscore,” said KAZT General Manager Rick Soltesz. “This robust data set will allow us to not only highlight the size of our audience but also the quality to advertisers looking to reach Phoenix viewers.”

Comscore joins the KAZT portfolio of other research resources including Marshall Marketing, Scarborough, WideOrbit, Cox Reps Television Analytics and others.

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“This robust data set will allow us to not only highlight the size of our audience but also the quality to advertisers looking to reach Phoenix viewers.”

“It is incredibly validating for Comscore to have KAZT join our roster of station clients in the Phoenix market due to buy-side demand,” said Carol Hinnant, Chief Revenue Officer at Comscore. “This partnership is a testament to the work we’ve done to provide the most accurate and reliable source of audience measurement and advanced advertising solutions to bring local market buying and selling closer to the way national investment is transacted today.”

Station owner Lynn Londen, CEO of Londen Media added, “Partnering with Comscore to utilize its local TV currency is an important step for KAZT. We need to keep pace with the fast-changing viewer and it’s clear that Comscore can help us do that through its delivery of next-generation research that has already been adopted by television selling and buying communities in Phoenix and nationally.”

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