Marketing business acceleration gives CMOs real-time visibility into operations, enabling them to maximize value and accelerate growth

KPMG LLP announced that it has entered into a strategic alliance with Uptempo, a leader in enterprise marketing operations software. The two companies will work together to deliver a new operating model for marketers. Marketing business acceleration is a new approach that will provide a comprehensive planning and spending framework, common taxonomies and KPIs, as well as real-time data transparency.

Legacy operating models make it difficult for Chief Marketing Officers (CMOs)—particularly those leading marketing efforts across large organizations with multiple business units and multiple plans—to plan, fund, execute, and measure their programs. Marketing business acceleration can connect existing systems and processes together, forming a truly unified marketing department—one that gives CMOs real-time insights into their operations and enables them to plan better, spend smarter, execute with confidence, and pivot fast. Further, this new operating model provides CMOs and CFOs greater ability to collaborate through a single, transparent line of visibility into returns on investment, with integrated analysis, reporting and planning.

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“While investment in technologies that automate the execution of marketing has exploded in recent years, CMOs are still left doing the financial and management planning on outmoded spreadsheets,” said Jason Galloway, US Marketing Consulting Practice Lead, KPMG LLP. “Together with Uptempo, we are building a better way for CMOs to maximize—and accelerate—the impact of their planning, financial and work management investments, while providing the clarity they need to make smart decisions. With this operating model at their disposal, CMOs will be able to run their departments in a similar way to how great CEOs run their organizations.”

Mirko Holzer, CEO, Uptempo, said, “We’ve seen firsthand how CMOs struggle to connect the dots from strategy to execution, and we’re confident that this partnership will help put C-Suite Level executives on the same page. KPMG has a long track record of providing financial audit and advisory services to CFOs and a trusted reputation for helping the world’s largest organizations navigate digital transformation. Coupled with Uptempo’s innovative technologies and track record of integrating best-in-class emerging software into our offerings, this alliance makes us ideally suited to help bring marketing business acceleration to market.”

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