As an industry veteran with more than 30 years of experience, Jamie Gunn will help accelerate Productsup’s P2C market-leading position

Productsup, the leading Product-to-Consumer (P2C) software company, has appointed Jamie Gunn as Chief Financial Officer. He will be responsible for guiding the company’s growth trajectory and strategic investments to advance Productsup’s position as the P2C market leader. Gunn will report to the CEO, Vincent Peters, as a member of the executive leadership team.

“I’m thrilled to welcome Jamie to the Productsup team,” Peters said. “Jamie brings an impressive track record of building a strong financial backbone for private equity and venture-backed companies spanning a wide range of industries. With his guidance, we have an exciting future ahead of us at Productsup.”

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With more than 20 years of experience in executive leadership roles, Gunn has proven success in international expansion, M&A, capital raising, and startup growth. His sector expertise spans SaaS, marketing automation, fintech, telecoms, leisure, and professional services. Most recently, he served as CFO of Mapp Digital where he led significant profitability improvements and accelerated the company’s growth. Twice in his career, Gunn has been promoted from CFO or COO to CEO, recognized by investors for his exceptional leadership capabilities.

“Productsup has done a remarkable job of building an advanced product with high customer ratings, maintaining a unique position within the market, gaining a clear understanding of where the industry is headed, and setting a vision of how to get there,” Gunn said. “I look forward to what this next chapter at Productsup brings.”

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