Ryan Barker becomes Zefr’s Chief Technology Officer, strengthening their executive team and accelerating key investments to the company’s targeting and measurement technology business for advertisers on walled garden platforms.

Zefr, the leading technology company for brand suitability, has announced the promotion of Ryan Barker to Chief Technology Officer.

Ryan Barker has been with the Zefr team since 2016 where he has played an integral role in the growth and momentum of the company’s technical vision and strategic business investments, helping to deliver world-class technology that has solidified Zefr as a leader in ad targeting and measurement on complex media platforms. Most recently, Ryan Barker played a key part in the development and architecture of Atrium, the company’s new advanced suite of measurement solutions powered by their patented Cognition AI technology.

“Transforming Zefr into a global targeting and measurement leader in the largest walled gardens has been exciting and rewarding,” Ryan Barker commented. “Zefr’s commitment to excellence and cutting-edge technology gives it the upper hand against legacy players in the space. Applying modern AI techniques to understand user generated content at scale provides more accuracy leading to actionable insights to help advertisers most effectively achieve their desired outcomes.”

Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P

Barker brings his extensive knowledge and experience in working with machine learning models and big data that spans an impressive 22-year career. Prior to Zefr, Barker was the Software Architect for Eharmony, where he designed and built a machine learning based matchmaking system. Before that, Ryan was a Principal Engineer at ITG Inc (now Virtu Financial), providing financial modeling technologies designed to reduce transaction costs for institutional investors.

“Ryan is a respected technical leader both at Zefr and in the greater community at large and we’re thrilled with his promotion to CTO,” said Jon Morra, Chief Product & Data Officer at Zefr. “Ryan’s ability to balance technical depth with business acumen is rare to find. As CTO his impact will be felt even stronger at Zefr and help continue to accelerate the company’s growth.”

Marketing Technology News: How Have Apple’s Changes to Privacy Impacted Your Advertising on Facebook and Instagram?