IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery

iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member.

AOMedia is a non-profit organization formed by the world’s best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. AOMedia’s Founding Members include Amazon, Apple, Arm, Cisco, Facebook, Google, IBM, Intel, Microsoft, Mozilla, Netflix, and NVIDIA.

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As the first Chinese member of AOMedia, iQIYI will collaborate with Alliance members to augment and promote cutting-edge, open source and royalty-free video technologies, including AOMedia Video Codec 1.0 (AV1) specification.

“iQIYI is leading the Chinese entertainment industry by committing itself to smart technologies and their application in content production, innovation in marketing and business model development. We are delighted to join AOMedia and look forward to engaging with other innovative companies to help promote fast ultra high-quality video technology,” said Yu Gong, Founder & CEO, iQIYI.

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As an AOMedia member, iQIYI will contribute its deep industry expertise in advanced online video content creation and delivery, while further enhancing its strength in technology innovation as China’s largest internet video streaming service.

“We’re pleased to welcome iQIYI to the Alliance for Open Media, reflecting the importance of video and entertainment service providers’ engagement to achieve broad industry adoption. We look forward to iQIYI’s contributions to our initiatives and are excited at the prospect of introducing AV1 to hundreds of millions of iQIYI’s customers in China,” said Gabe Frost, Executive Director, AOMedia.

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