It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites.
Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the case, Video converts qualified leads more easily as compared to other forms of Content Marketing.
Most Promising YouTube Marketing Trends for B2B Brands
Optimize Your Video Description and Thumbnails:
YouTube video thumbnails and descriptions are the most important elements that provide the first glimpse into your content. Therefore, it is recommended to optimize these for better results. A good YouTube thumbnail image includes a picture and a caption. Also, add a pop-up image, and caption that attracts your audience. Make sure to create a visual representation of the video content in the thumbnail.
How-To Video Tutorials
This trend has been around for a long time and its popularity is not slowing down in the near future. In fact, Google has also made changes to help how-to videos gain more grip. In a how-to video, tutorials don’t just talk extensively about the solution, in fact, they teach how to solve it.
As a result, more consumers are now gravitating towards these types of videos. Additionally, this type of video wave works off the plate of the customer support teams by reducing the consumer’s concerns regarding the product and company. To make the most out of how-to and learning videos on YouTube, digital marketers should give priority to the content as much as their consumers do.
Morning and Night Routine Videos
The morning and night-time routine videos continue to grow in popularity. These videos are tailored to the in-the-moment needs of the viewers. Unlike other forms of storytelling videos, morning and night routines videos are more centered around daily rituals.
Researchers have also noticed an upsurge in the viewership of morning and night-time video. This type of video continues gaining popularity as they are tailored to the in-the-moment need of customers.
The introduction of 360-degree videos has transformed the way brands used to present products to consumers. In past years, Video Content was a mostly a click-to-play affair for consumers as there was no freedom to change the screen’s perspective.
However, that has completely changed due to the emergence of 360-degree videos. Nowadays, with 360-degree videos, consumers can move the Video content around and interact with it in whatever ways they prefer, providing a truly immersive, experience of Virtual Reality and keep viewers thrilled.
The best way of brand storytelling is live streaming, as the content seems to be authentic and more relatable. Live streams create a first-person interaction, allowing the consumer to relate and connect with your brand in real-time.
New trends might spring up at any time but now, it’s time to take advantage of the existing YouTube trends to reap the benefits of the YouTube platform. If you are also looking to blast into the future of Video Marketing, make sure to align your strategy with these trends.