Playwire Launches New Complete Monetization Platform to Seamlessly Connect Publishers and Advertisers
All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website
Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones.
The purpose of the Complete Monetization Platform is to connect publishers and advertisers through, what Playwire has dubbed, Revenue Intelligence, the combination of data science and advertising decision making.
The CMP was exclusively designed with mid-market digital publishers in mind. Realizing that these publishers had limited tools to help them monetize their websites, and were either getting pushed out by platforms that were too expensive, too robust or ineffective, Playwire has developed a balanced platform with everything a digital publisher of this size might need.
Video advertising, display advertising, and data are the core components of the CMP and include header bidding technology, a data management platform, online video player and platform, ad server and a dedicated global sales team.
“Our new Complete Monetization Platform takes what has always made Playwire successful — the video player, video platform, global sales team — and added in the latest technology using machine learning models to create a turnkey solution that manages every aspect of the ad ecosystem for digital publishers — not just video. We’re so excited to have this available for our partners and see them take their businesses to the next level,” said Jayson Dubin, CEO, Playwire.
Playwire’s proprietary technology combines machine learning with human insight to continually optimize a publisher’s ad stack. With Revenue Intelligence, Playwire creates a custom advertising solution every time their content loads, maximizing revenue at each moment. In turn, Playwire’s analytics dashboards help them understand the revenue implications and provide vital insight into ad performance.
Along with the creation of the CMP, Playwire has also debuted the accompanying new website to highlight everything the CMP has to offer. Effective immediately, the former playwire.com is now located at playwirevideo.com and playwire.com will feature the CMP and associated information.
They currently manage over 450 websites including Zynga, Unikrn, ABCYa!, Roblox, Miniclip, Crunchyroll, and Overwolf as well as many others. Their advertising partners include some of the largest and most premium brands in the world.
Recommended Read: AI Evolves … and Organizations that Manage Digital Content Benefit