Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Sep 9, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sarbacane Group (Email Marketing), WebEngage (Marketing Automation), Pipedrive (CRM), Segment (Customer Data Platform), and Mobify (Headless commerce).

Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications, is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020.

WebEngage and SparkPost Announce Strategic Partnership

SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners.

Pipedrive Among the First to Join Samsung AppStack, a New Cloud Marketplace for SMBs

Pipedrive, the leading CRM for sales teams, announced that it is among the first apps featured on Samsung AppStack, a new easy-to-use and customizable platform for small and medium-sized companies looking to accelerate their business in today’s economy.

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives.

Salesforce Signs Definitive Agreement to Acquire Mobify

Salesforce has signed a definitive agreement to acquire Mobify. This is a natural extension of our multi-year partnership with Salesforce and an exciting milestone for our customers, partners, and employees.

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