When there is a knowledge-gap between marketing members, it can affect the optimization of marketing technologies and processes. How are some of the leaders in marketing overcoming some of these fundamental problems in marketing and martech? 

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 MarTech Quote-of-the-Week!

When it comes to video marketing, there is no one size fits all solution for video distribution, by and large you must really define who your target audience is, and what are the best means to reach them. Also, real-time analytics–understanding what’s going on with your viewers at any given moment–are going to be extremely important for both ensuring a quality user experience with as little churn as possible, and in monetizing content through advertising. –Stefan Lederer, CEO and Co-founder at Bitmovin

Top MarTech News of The Week: 12th April to 16th April 2021!

• Campaign Monitor Announces Salesforce CRM Integration

• Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action

• New ON24 Enterprise Solution Extends Audience Reach, Delivers Advance Analytics and Integration Features

• Microsoft Accelerates Industry Cloud Strategy for Healthcare With the Acquisition of Nuance

• Contentserv Joins the MuleSoft Technology Partner Program

• Unbounce Study Finds in a Year of Negative News, Negativity Didn’t Convert For Marketers

• Contextual Ad Tech Leader GumGum Announces $75M investment from Goldman Sachs Growth

• Stirista Unveils Real Time OMNA Identity Graph Platform

• Auth0 Appoints Lucy McGrath as Vice President of Privacy

• Cardlytics To Acquire Bridg To Accelerate Transformational Growth

• Targetable Acquires ShopAdvisor

• Marketing 360® Partners With 1-800Accountant Brings Payroll, Tax Preparation, And Bookkeeping Services To SMB Clients

• Viant Appoints Rasika Narang to New Role of Senior Vice President of Marketing

• Informatica Announces New Cloud Data Integration Free Service for Customers to Accelerate Cloud Modernization on Microsoft Azure

• InsideView Named a Leader in B2B Marketing Data

• Beyond Identity Integration With Auth0 Enables Completely Passwordless Authentication

• Leading B2B Intent Data Provider Bombora Gets New Funding

• Verizon Media launches Next-Gen Solutions, the future of ID-less advertising

• OneSignal Announces Strategic Investment from HubSpot

• Oracle Cloud Infrastructure Announces ServiceNow Integration to Improve Multi-Cloud Management

• Meltwater Announces Agreement To Acquire Leading Social Influencer Marketing Company Klear For $17.8 Million In A Combination Of Cash And Earn-out

• SurveyMonkey Launches AI-Powered Brand And Industry Tracking Solutions To Provide A More Agile Approach To Market Research

• MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief Technology Officer And Laurent Cordier As Chief Partnerships Officer

• Lumenad Launches Advertising Intelligence Software For Digital Marketers

• Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

• Terminus Delivers Unique Data Set to Fuel Go-to-Market Teams in a Post-Cookie World

• Dialpad Announces CTO and COO Appointments to Drive Growth Through Innovation

• Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time

• Brands at Risk of Being “Cancelled” by Gen Z, New Research Finds

• OneTrust Completes Acquisition of Ethics and Compliance Leader Convercent

• IBM to Acquire myInvenio to help Organizations Use AI-powered Automation to Better Streamline Business Processes

• Okta Welcomes Steve Dodenhoff as SVP of Worldwide Partners and Alliances

• TeamViewer Appoints Lisa Agona As CMO And Management Board Member

• Version2 Achieves Anniversary Milestone As Innovative Ad Tech Disruptor

• Intellicheck Announces Appointments of Senior Vice President Sales and Vice President Marketing

• Atos and RingCentral Announce ‘Unify Video by RingCentral’ in Europe

MarTech QnA with the Expert

Many big brands with strong digital presences were able to communicate effectively through their websites and social channels. However, the situation was very different for smaller businesses who lacked a robust presence on digital platforms. Many of these companies successfully built their brands by reaching out to customers directly via email or social platforms such as Instagram. Small and mid-sized businesses also collaborated and supported each other during the pandemic, often by re-posting content and creating community-wide visibility and support. This cross-promotion and collaboration helped many small businesses survive an unprecedented year- Fara Haron, Regional CEO at Majorel

Top Articles on Marketing On-boarding,  Benefits of a Brand Refresh and The Power of Data!

• Planning for their Arrival: 8 Tips for Successful Marketing and Sales Onboarding

• Three Trends Transforming CX In 2021

• Harnessing the Power of Data for the Greater Good

• The Benefits Of A Digital Brand Refresh And A Few Tips

• Four Ways Brands Can Set Themselves up for Success in 2021

• How COVID-19 Has Shifted The Role Of The Broker

• Content Marketing Tools For Every B2B Marketer

• A Quick Read on a Few Top AI Powered Ad Tech Platforms

• Should you have a Stronger Organic Social Media Marketing Strategy?

Catch our latest conversations with leaders in Marketing and Sales on The SalesStar Podcast!