Gemie Raises $3.8M for Building Asia’s First Entertainment Metaverse

The project aims to build an Asia-focused Metaverse platform for A-list celebrities, including K-pop stars, to create virtual planets, digital collectibles, and utility-focused NFTs.

Through Gemie metaverse, fans will be able to interact with their favorite celebrities in a meaningful way and open up new commercial opportunities for artists and IPs.

The fundraising round is led by Shima Capital, Infinity Ventures Crypto, and NGC Ventures.

Gemie is delighted to announce the completion of the latest $3.8 million fundraising round led by Shima Capital, Infinity Ventures Crypto, and NGC Ventures. The funding will accelerate the development of the Gemie Marketplace and the entertainment-themed metaverse. Newman Capital, Soul Capital, Kenetic, Sparks Digital Capital, ICO Pantera, SL2, Oddiyana Ventures, Beyond NEXT, QUDAX LLC, and AVStar Capital also participated in the round.

Marketing Technology News: The State of Virtual Events 2022: Keys For Continued Success

Gemie’s goal is to connect top-tier celebrities in Asia with their fans without geographical limitations through an immersive metaverse experience. Fans will be able to interact with their favorite stars and IPs by traveling through different virtual planets and enjoy exclusive perks with utility-focused NFTs. Fans can also show support by purchasing licensed digital collectibles through the Gemie Store.

Marketing Technology News: MarTech Interview with Stacy Adams, Head of Marketing at Vyond

The company has already reached partnerships with several high-level artist management firms and movie production houses in the region. With additional resources, the company will widen the discussions with more players in the entertainment industry. Gemie is expected to announce the first onboarding celebrity in early 2Q22.

John Fung, Co-founder of Gemie, said, “Pop culture and the entertainment landscape in Asia have their own dynamic and are very different from in the west. When you look at how K-pop has impacted the world, it’s not hard to realize it’s a powerful force. While we have seen western celebrities like Justin Bieber, Snoop Dogg, and Travis Scott are well received in the metaverse, things are still relatively behind in the East. We see huge potential for artists in Asia to embrace this new virtual way of fan engagement, and we are glad that our investors share our vision of bringing the Asia entertainment industry into the Web3 world.”

Marketing Technology News: MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart