Clearlake and Siris-Backed Newfold Digital Expands E-commerce Solutions with the Acquisition of YITH

YITH helps customers grow digital storefronts globally as one of the largest providers of WooCommerce plugins

Newfold Digital, a leading web and commerce technology provider backed by Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”) and Siris Capital Group, LLC (together with its affiliates, “Siris”), has acquired YITH, one of the largest independent sellers and developers of WooCommerce plugins and themes for WordPress, a free and open-source content management system. Terms of the transaction were not disclosed.

Marketing Technology News: Martech Interview With Jeanne Hopkins, CRO at Onescreen.Ai

With nearly 2.3 million active installs and more than 100 plugins that expertly solve most e-commerce needs, YITH enables customers to build and grow online WooCommerce stores. WooCommerce is the world’s #1 open-source e-commerce software, powering 22% of the top 1 million e-commerce sites in the world.

“For businesses everywhere, e-commerce has become a necessity to compete in today’s marketplace. Our nearly 7 million customers not only need online storefronts, but advanced features to support their specific niches, from advanced product catalog functionality to gift card solutions,” said Sharon Rowlands, CEO of Newfold Digital. “YITH’s impressive library of reliable WooCommerce plugins will help support our customers with their 2022 e-commerce resolutions.”

Marketing Technology News: System1 Acquires CouponFollow

“Newfold Digital is a leader in WordPress and WooCommerce, and we are excited to join their growing business,” said Nando Pappalardo, CEO of YITH. “Our mission to support online sellers across the globe will continue under Newfold’s leadership and will drive new innovation to match consumer behavior changes. As YITH joins Newfold Digital, we will continue to maintain the plugin library and deliver on our promise of reliability as we have for years.”

“YITH brings a wealth of e-commerce expertise, and we are delighted to welcome the team to Newfold Digital,” said James Pade, Partner at Clearlake, and Tyler Sipprelle, Managing Director at Siris.

Marketing Technology News: Popchew Raises $3.6M in Seed Funding to Build More Digitally…

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.