Wunderman Thompson Commerce & Technology Netherlands Partners with Passcreator by Fobi to Help Brands Get Closer to Their Customers

Deal with Wunderman Thompson Netherlands offers brands a new way to enhance customer engagement.

Fobi AI Inc. (the “Company” or “FOBI”), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce a new partnership between Wunderman Thompson Commerce & Technology Netherlands and Passcreator by Fobi that will enable brands to enhance customer communications and boost loyalty.

PASSCREATOR WALLET PASS PLATFORM OFFERS OPPORTUNITY TO DRIVE ENGAGEMENT AND MEET CUSTOMERS WHERE THEY ARE

Mobile wallets are rapidly growing in popularity with 3.4 billion smartphone users who have downloaded a wallet pass so far. With research from Fobi revealing that 93% of wallet passes are never deleted, the total number of mobile wallets in use is projected to increase to more than five billion by 2026. Through the Passcreator Wallet Pass platform, Fobi offers a scalable SaaS digital wallet solution that can be used to distribute membership and loyalty cards, promotions, and tickets directly to customers’ mobile phones.

With digital wallet passes built on Passcreator by Wunderman Thompson, brands can now directly contact customers anytime and anywhere with push notifications and real-time content, storing dynamic membership information all with a single solution. The wallet pass capabilities will improve the customer experience, boost acquisition, and increase retention rates as a nimble and agile complement to a brand’s existing mobile app. This approach empowers customers to be able to choose their channel of choice when communicating with a brand.

Marketing Technology News: Influencer Marketing Trends for 2023

“Passcreator offers a unique way to communicate with consumers via their mobile, without the cost of app development,” states Paul de Groot, Solutions Director at Wunderman Thompson Commerce & Technology Netherlands. “Thanks to our partnership with Passcreator, we can now help brands leverage digital wallet technology to better engage customers and build stronger relationships with them.”

Wunderman Thompson experts can help brands build dynamic wallet passes in Passcreator without the need for software development. As a white-label solution, brands can change templates, add links, use imagery, and translate content into nearly 40 languages. The team can also assist brands with collating and analyzing information to gain greater customer insights that drive enhanced engagement.

Passcreator is GDPR-compliant and secure by design. It features open API documentation for simple integration and is both an Apple VAS Reseller and a Google Pay Partner.

Rob Anson, CEO of Fobi, states: “Wunderman Thompson is a key Channel Partner for us as they are one of the largest marketing agencies in the world and as a result of our joint Salesforce integration and our initial successful implementation with Scotch & Soda, this now opens up the door to a large pool of other tier 1 customers.”

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies