Marketing Technology Highlights of The Week: Featuring Zoom, Act-On, Braze and more!

What a week it’s been with the recent Morocco quake where reportedly over 2000 people were killed. Our hearts go out to those affected.

Closer home, when it comes to the latest martech updates and marketing best practices, here we bring you the latest from Zoom, Act-On, IBM and more, read on:

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MarTech Quote-of-the-Week!

I think the most common mistakes that we’ve all experienced is that business videos are often too long and take too long to get to the point. Less is more in video marketing – or really any application of business video.

Gary Lipkowitz, CEO at Vyond

 Top MarTech News of The Week: 04th September to 08th September

MarTech QnA with the Expert

Read More!

Think of your customer’s end goal as the destination of your journey. It’s important to start there and then work backwards. Otherwise, it’s like navigating a complex maze without a clear endpoint, and it becomes an exercise in guesswork and potentially wasted effort.

-Scarlett Shipp, CEO at AnalyticsIQ

 

MarTech Articles on eCommerce Fraud, Top Challenges for Marketers, Balancing Digital Growth!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare

Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter

Episode 179: The Impact of Al in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

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