Should B2B marketers use influencers to drive their efforts? And what does it take for modern marketers to pull relevant insights from call analytics systems? Find out more from this week’s martech highlight:

Marketing Quote-of-the-Week!

Demand for AI governance including AI influenced content detection and AI policy management are new features that are really popular. Likewise, content discoverability features like semantic search, AI-powered content tagging, and model training are all surging in popularity. Content review and annotation, often informed by AI, are also popular because of the increased workload for things like brand safety and compliance.

–Erik Huddleston, CEO @ Aprimo

Top MarTech News of The Week: 08^th to 12^th April

• GlobalMeet Introduces New Artificial Intelligence Capabilities for Immersive Event Experiences
• Pantheon and Lytics Partner to Bring Personalization Within Reach via Google Generative AI
• WPP and Google Cloud Forge Groundbreaking New Collaboration to Lead Generative AI-driven Marketing into its Next Chapter
• SAP Emarsys Announces AI Product Finder, as Demand for AI-Powered Retail Reaches a New High
• Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud
• Data Axle Expands Business and Consumer Data Coverage, Strengthening Linkages and Intent Signals

MarTech QnA with the Expert

Integrating AI into existing workflows and systems can also streamline processes and eliminate the need for constant reorientation or retraining. This allows teams to focus their energy on driving results rather than wrestling with the technology itself.

– Clate Mask, CEO and Co-Founder @ Keap

MarTech Articles on Personalization, AI, Virtual Influencers and more!

• How Personalization Has Evolved in B2B2C Marketing
• You Can’t Spell “Imagine” Without AI
• Exploring the Shift from Onboarding to Direct Activation in Digital Marketing
• Navigating Currency Options, Where to Start?
• Virtual Influencers: Should brands hop on the futuristic band wagon?
• Strategies for Increased Representation in Marketing
• How media brands can boost trust and audience reach in the year of elections
• Content Analytics Made Easy – A Breakdown and Tools That Help
• Can Call Analytics give more Power to Marketers?
• AI and Machine Learning: Breaking Down the Difference

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable