MarTech Series’s Marketing Technology Highlights of The Week: Featuring Pendo, ON24, Outbrain and more in martech!

How can B2B tech marketers leverage social media effectively to drive marketing journeys? And what new martech integrations should marketers be updated about? Find out more from this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Identity is important. People don’t show up as single entities on the internet, they show up as a collection of devices and channels. (id for this, ID for that.. For a cohesive experience that eliminates consent fatigue and treats people as people you X. All experiences can be deployed automatically across multiple devices, channels, and jurisdictions, ensuring the right experience is served to the right visitor every time.

–Jonathan Joseph, Head of Solutions at Ketch

MarTech Shout-out-of-the-Week!

Teradata 

Teradata’s cloud analytics and data platform delivers harmonized data and trusted AI/ML organizations need for confident decision-making, faster innovation, and impactful business results.  

Top MarTech News of The Week: 29^th July to 02nd August

• MiQ to Acquire Pathlabs, Expanding Programmatic Excellence to Independent Agencies
• Haus announces $20M in additional financing from 01 Advisors and unveils breakthrough Causal Attribution measurement offering
• Acxiom Introduces Key Executive Roles to Drive Innovation and Cloud Modernization in the Omnichannel Era
• Moore Introduces SimioAudience Ensemble AI, a Cutting-Edge Acquisition Tool Powered by the Latest AI Technology
• Pendo Accelerates AI Roadmap with Acquisition of Customer Intelligence Platform Zelta AI
• ON24 Empowers Enterprises to Increase ROI through 6sense Integration
• Flashtalking Social, powered by Hypermode™, Revolutionizes Cross-Publisher Campaign Management for Marketers
• MarTech Leaders Outbrain and Teads to Merge, Creating an Independent End-to-End Advertising Platform for the Open Internet
• New Integration Between Deep Sync and MNTN Powers Targeted CTV Campaigns

MarTech QnA with the Expert

At the end of the day, B2B tech marketers should be leveraging social media to make some sort of impact on their audience. By identifying what platforms are relevant for their target, and what content resonates with their ideal customers, they can better craft social media content that will have a greater reach. It’s all about honing in and knowing your ideal customer inside and out. If B2B tech marketers intend to target everyone, then they are targeting no one.

-Alexandra Caceres, Head of Marketing for US at Metricool

MarTech Articles on Metaverse Trends, Siloed MarTech, MarTech and Lead Scoring and more!

• Navigating the Advertising Industry’s Emissions: A Guide for Brands
• How to Build and Retain Engagement in Affiliate Marketing in 2024
• Revealing Customers Who are Ghosts
• Does Gen Z Really Hate Ads? Spilling the Tea for Marketers
• Marketing in the Metaverse: Current Trends
• Types of Lead Magnets and their Effectiveness in Capturing Leads
• How Global Spends on Marketing Technology Have Evolved
• How Is Martech Revolutionizing Lead Scoring and Lead Qualification
• Why Siloed MarTech Systems Are A Concern?
• Over-Reliance On Intent Signals Can Lead To Misguided Marketing Strategies

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 208: B2B revenue and GTM practices with Lynne Doherty, President of Field Operations at Sonar

Episode 207: B2B Tech Marketing and B2B Tech Sales Alignment: with Eric Williamson, CMO at CallMiner

Episode 206: MarTech and Its Impact on Modern Marketing Events with Joe Davy, founder and CEO of Banzai