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Metacake’s Ken Ott Advises Readers on Building an E-commerce Business

Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and inspiration. Ken's May 6th interview focused on Building a Profitable Ecommerce Business, sharing Metacake's philosophy behind digital e-commerce basics, such as developing diverse business and marketing channels and focusing on customer lifetime value over ROAS. One bit of practical…

CakeCommerce Offers Online Retailers a Chance to Sweeten Up Their Digital Marketing

The Subsidiary of Zero Gravity Marketing Focuses on eCommerce Consulting and Services CakeCommerce, a firm focused on eCommerce consulting and digital marketing, offers a wide range of services for those who are looking to launch or improve their online store and brand. The company is an extension of the well-established agency, Zero Gravity Marketing. "We've been working with a number of great online stores and seeing amazing results. We even found that during COVID-19, a time where businesses were facing significant…

Holiday Travel On The Rise: More Americans Bite On The Big Apple And Mexico Takes The (Fruit)Cake

Allianz Global Assistance Reveals Top 10 Domestic and International Destinations for Holiday Travel Americans are traveling for the holidays more than ever, according to Allianz Global Assistance's Top 10 Holiday Destinations survey. After analyzing 3.3 million flight itineraries, the travel insurance and assistance company discovered a 24 percent increase over last year and a 42 percent increase from 2017. Read Also: Tinuiti Taps Amar Braithwaite as SVP, Social Media After reviewing plans for travel from December 19…

CAKE Announces Acquisition by Constellation Software Inc.

Investment Makes CAKE the Largest Performance Marketing Software Vendor; Maximizes Innovation While Increasing Reliability and Scalability to Create New Revenue Opportunities for CAKE Customers Worldwide CAKE, the leading global performance marketing software provider, announced that the company has been acquired by Constellation Software Inc., a $20-billion international provider of market-leading software and services. The acquisition investment furthers CAKE’s innovation in performance marketing software and solutions…

Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

Update: CAKE by Accelerize Ranks as High Performer in G2 Crowd’s 2019 Winter Report

Distinction from the Leading Business Solutions Review Website is Based on the Digital Marketing SaaS Provider’s Positive User Reviews and High Level of Customer Satisfaction Scores Accelerize and its digital marketing software division, CAKE, announced its enterprise, SaaS solution, earned a place as a High Performer in the G2 Crowd Grid for Cross-Channel Advertising Software. The company provides the ability to collect, measure and unify cross-channel data – including the anonymous customer journey – on a single platform,…

CAKE by Accelerize Announces Vertical Solution for Retailers

New Product Capabilities and Customer Success Fuel Marketing Technology SaaS Provider’s Expansion into Growing E-Commerce Industry  Accelerize and its digital marketing software division CAKE announced a new vertical solution for online retail companies that delivers the power of marketing intelligence to boost profitability, performance and return on advertising spend (ROAS). An enterprise SaaS solution, Journey by CAKE brings clarity to customer journeys and elevates marketing performance. E-commerce brands using …

Top National Lender Signs with CAKE by Accelerize to Unlock Potential of Marketing Intelligence Technology

Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on…

Leading Development and Internet Marketing Firm with Multiple Brands Deploys Journey by CAKE

CAKE’s Marketing Intelligence Platform Empowers Company to Easily and Accurately Measure Customer Lifetime Value Against Cost Per Acquisition Accelerize and its digital marketing software division CAKE announced that one of San Diego’s fastest-growing technology companies has selected its enterprise SaaS platform, Journey by CAKE, to more accurately measure and optimize key customer metrics including lifetime value (LTV) and cost per acquisition (CPA). Specializing in web development and internet marketing, the client…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io

Anura Partnership Delivers Cake Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem Accelerize and its digital marketing software division CAKE announced a partnership with Anura's advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing…

CAKE by Accelerize to Join Digital Economy Decision-Makers at DMEXCO 2018

Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, and More Accelerize and its digital marketing software division CAKE announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the…

CAKE by Accelerize Joins Digital Marketers from More than 70 Countries Worldwide at Affiliate Summit East 2018

Enterprise SaaS Technology Provider Showcases Marketing Intelligence Solution that Optimizes Performance Marketing Success Accelerize  and its digital marketing software division CAKE announced the company will be taking part in the upcoming Affiliate Summit East 2018 (ASE) conference. Held July 29-31 at the New York Marriott Marquis in New York City, the annual event focuses on trends and innovations impacting the performance marketing industry. ASE attendees interested in learning more about the company’s entire range of…

CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google,…

CAKE by Accelerize Achieves Record Growth in the Asia-Pacific Region

Enterprise SaaS Company’s Client Base and Revenue Increases by Triple Digit Percentages Over Two-Year Period and Plans to Continue Expansion in the Area Accelerize and its digital marketing software division CAKE announced significant momentum in the Asia-Pacific (APAC) region, with revenue and customer growth increasing by triple-digit percentages over a two-year period. Since establishing itself in key APAC markets in 2015, including; India, China, Singapore, Indonesia, Australia and more, CAKE’s revenues in the region…

CAKE by Accelerize Introduces Data-Driven Attribution Technology

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital marketing software division CAKE announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. Leveraging advanced algorithms and machine learning, the DDA modeling and MTA scoring extend the marketing intelligence technology…

Journey by CAKE Selected as Marketing Intelligence Platform of Choice for Industry-Leading Brand

Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend Accelerize and its digital marketing software division CAKE announced that Journey by CAKE, the company’s SaaS solution for analyzing the customer journey, is being leveraged by a leading brand to direct its ad spend for increased sales. With Journey, the online retailer gains an end-to-end, accurate and detailed view of a customer’s path to conversions…

Top 10 Affiliate Marketing Programs Software Vendors – By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

Recipe for E-Commerce Success: Dawn Foods Goes Headless to Bring Rich B2B E-Commerce

commercetools, Contentstack and EPAM Systems Create Fast, Engaging, Innovative Customer Experiences  commercetools, the next-generation commerce software company, Contentstack, a modern content management system (CMS), and EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, have taken the bakery industry high tech with a new headless commerce solution for Dawn Foods, a global bakery manufacturer and ingredients supplier. The B2B e-commerce solution gives Dawn…