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TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…

Skyword Appoints Paul Alexander, Chief Marketing and Communications Officer of Eastern Bank, to Its Board of Directors

Before Eastern, Paul Alexander Served as EVP and Chief Communications Officer for Liberty Mutual Insurance, a Fortune 100 Company Skyword, the leading content marketing software and services company, recently announced that it has appointed Paul Alexander, chief marketing and communications officer of Eastern Bank, to its Board of Directors. “Paul is an inspirational marketing leader who understands firsthand the transformation that is taking place within marketing today,” said Tom Gerace, founder and CEO of Skyword.…

Skyword Raises $25 Million in Funding

Company Also Establishes Additional $5M Working Capital Line Skyword, the content marketing software and services company, announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners. The company will use the proceeds to accelerate growth and product innovation as it helps transform the way today’s top global brands connect with their customers and prospects. The company also established an additional $5 million working capital line with Cambridge Trust. Founded…

Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

Through the Partnership, Matcha Will Expand Its Content Marketing Solution to New Verticals Including Fitness & Wellness, Home & Family, Beauty & Fashion, and Food & Beverage Matcha, the leading content marketing platform for small businesses, announced a partnership with NewsCred, the leading provider of enterprise content marketing technology and services. Gartner recently named NewsCred the leading content marketing platform for enterprises, ahead of competitors like Contently, Percolate, and Skyword.…

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming…

Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Google Discover Feed to Show Instead of Search Box When Mobile Users Type Google.Com

Smartphone Users Accessing Google.Com on Their Browsers Will See Google Discover by Default  Global Search Engine Leader, Google, is rolling out its Discover (feed) on the website for both Android and iOS devices. The IT Giant hasn’t commented on the release of this functionality for PC browsing. Google renamed its ‘Feed’ feature from Google Feed to Google Discover last month as a part of the company turning 20! Google Discover enables users to explore information about areas of their interest. Google Search users will…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform, announced the results of an in-depth media trial study – "The Brand Safety Effect" – that examined how ads that appear near negative…

Snapchat Is Now a Part of the Yext Knowledge Network

Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally As information expands exponentially on the internet, users are getting increasingly uncertain about its authenticity. Nowadays, there are multiple sources for users to get information about a single entity. Despite the convenience, the information received on any subject isn’t always homogeneous. This is the main source of dilemma for users when it comes to believing in information on the world wide web. This is especially…

SGK Presents “Key Strategies To Drive The Omnichannel Experience”

Rachelle Sokan Will Address How to Deliver Exceptional Omnichannel Customer Experience SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that Rachelle Sokan, engagement manager, client solutions, will present Key Strategies to Drive the Omnichannel Experience in an SGK BrandSquare webinar on October 24, 2018, 1:00 P.M. (ET). Customers are in control and their experiences are increasingly digital.…

SRAXmd Announces New Members of Executive Team

SRAXmd, a leading healthcare focused ad-tech marketing company, announced that Ben Waldshan has joined the company as Executive Chairman of the Board of Managers and Stacey Hafers has joined as Chief Financial Officer of the Company. Ben Waldshan is the founder and former CEO of Datamyx, a leading provider of integrated technology, data and analytics for marketers leveraging credit-oriented information. Datamyx was sold to Deluxe Corporation in 2015 for $160 million and Ben subsequently served as VP of Marketing Solutions…

IPONWEB Appoints Barry Adams as General Manager for BidSwitch

IPONWEB  an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch  a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all customer-facing teams and drove expanded adoption of BidSwitch technology and services with major DSP, SSP, and agency partners. In his new role,…

Criteo Names Ryan Damon as General Counsel

Former Riverbed Executive to Lead Legal, Data Privacy and Government Relations Functions Criteo S.A., the advertising platform for the open Internet, announced the appointment of Ryan Damon as General Counsel. In his new role, Damon will oversee the legal, data privacy and government relations functions as part of Criteo's continued commitment to global growth and innovation. Damon's appointment is an important step for Criteo as it expands its business, supplying more products and solutions. Leveraging…

TapClicks Becomes a HubSpot Integrator Providing Unified Reporting Across 193 Martech Platforms

TapClicks announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos. For CMOs and their teams, data-driven marketing is the mainstay of their marketing and sales operations. With marketing and sales teams looking to unravel data-based insights using data science, there is a need for clarity on how data is managed, used, analyzed and repurposed for better accuracy in campaigns. In 2017, data scientists grew as…

Slack Tops G2 Crowd’s List of Best Software Companies 2018

The Annual List Features the 100 Business Software Companies That Best Met Customer Needs In 2017, Based on G2 Crowd’s Verified User Reviews and Publicly Available Market Presence Data It’s the SuperBowl of software. G2 Crowd, the world’s leading business solution review platform, announced their annual list of Best Software Companies 2018. The list highlights the 100 best software companies, based on the most important metric: the voice of customers. Unlike other company awards, there is no self-nomination process and…