The acquisition provides SaaS visualization, data enrichment and analysis capabilities to help businesses derive important spatial context for faster, more confident business decisions

Precisely, the global leader in data integrity, announced it has acquired Transerve, a location intelligence and data provider with expertise in spatial data handling, processing and analysis.

Transerve, headquartered in the Goa region of India, provides a cloud-native location intelligence solution and data library with curated datasets, enabling fast time to value with a nimble spatial analytics SaaS solution for enterprise and midsize companies. Transerve incorporates a simple, yet powerful, combination of geospatial artificial intelligence (AI), machine learning (ML) and geoprocessing that supports data democratization by making location analysis and data enrichment available to data-centric employees without requiring the need for geographic information system (GIS) expertise.

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp

Customers in industries such as banking, insurance, telco, government, retail, and real estate will benefit from a more complete and contextual picture of data that informs decision-making including, but not limited to, market potential, risk assessment, site selection and optimization, and more. Transerve allows users to enrich data with high-quality, curated spatial datasets and easily create and share web-based maps.

“In the past, deriving insights from location and creating visualizations was the domain of GIS specialists,” said Clarence Hempfield, Senior Vice President of Product Management, Location Intelligence at Precisely. “With the acquisition of Transerve, Precisely adds new SaaS location intelligence capabilities to its portfolio of data integrity software and data. This allows users, without specialized knowledge or skills, to leverage location data and analytics and derive new insights about their business.”

“We’ve been on a mission to make spatial data easier to access, understand and take action on for businesses,” said Ashwanii Rawat, CEO and Co-Founder at Transerve. “We’re delighted to be joining Precisely who shares this passion for location intelligence and bringing the power of location data to everyday data roles to make an impact for the companies we serve and broaden our impact in the market.”

Marketing Technology News: Deconstructing DXC: What It Is, What It Does, What Problems It Solves