Pixalate’s Mobile Ad Fraud Series for December 2022 reveals games and utilities continue to be app categories most targeted by spoofing

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the December 2022 edition of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace.

This report covers Mobile App Spoofing numbers for December 2022. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural Mobile App Spoofing Report (October 2022).

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Key Findings:

• Wordscapes, Happy Color, and Sudoku continue to remain on the iOS app list since October.
• Comedy Central emerges as the top iOS app targeted for spoofing in North America during December.
• Games (especially for iOS) and Utilities (especially for Android) continue to be among app categories most targeted by mobile app spoofing.
• Ragdoll Fighter continues to top the chart for North American Google Play Store apps, holding onto its spot from our November report.

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.

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