AIR Media-Tech, a global company for digital-first creators, announces its strategic partnership with Gyre, a continuous streaming service. The partnership strengthens and expands AIR’s capabilities to equip its partner creators with the industry’s most comprehensive suite of solutions. Now, creators can re-cycle their pre-recorded videos and stream them 24/7 on digital platforms: YouTube, Twitch, Facebook, and Instagram.

As YouTube’s algorithms prioritize streams over regular videos, going live allows creators to grow faster and increase their income. The live stream format allows viewers to discover new content, thus driving new subscriptions for creators, bolstering both channel performance and monetization.

“We’re happy to enhance the opportunities of our partner creators with Gyre’s continuous streaming capabilities,” said Sergii Bielousov, AIR Media-Tech co-founder. “This advanced service allows creators to recycle their content, save time and effort, and promote their accounts on digital platforms. Gyre streaming is a fantastic way to improve a YouTube channel’s performance and make the most of all that content creators have produced.”

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With Gyre, AIR partner creators can continuously loop existing, pre-recorded content automatically, 24 hours a day. Creators only need to upload the video to the Gyre server to start streaming it live from their channels immediately.

AIR started testing Gyre’s service in early 2022 on a range of its partner YouTube channels. After they showed a significant increase in performance, some of them by up to 40%, companies decided to join forces and create a long-term partnership.

“We’re delighted to partner with such a powerful player in the content creator industry and to share access to our service with thousands of creators through the AIR ecosystem,” said Ruslan Pohitun, CEO of Gyre. “Lots of YouTubers are integrating continuous streams into their development strategies and seeing impressive performance from them. We’re constantly improving the service to help creators better engage with their audiences.”

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