SparkPost’s customers can now benefit from competitive intelligence analytics solutions to help marketers get more ROI from email 

SparkPost, the world’s largest email sending and deliverability optimization platform sending nearly 40% of the world’s email, today announced the next phase of its innovation in its integration with Salesforce Marketing Cloud by launching SparkPost Competitive Tracker for Salesforce Marketing Cloud. Competitive Tracker, found in the Salesforce AppExchange, provides Marketing Cloud users with an integrated experience where they can monitor their email performance and review competitors’ campaigns under a single login.

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With SparkPost’s Updates to Inbox Tracker on Salesforce AppExchange, SparkPost will once again bring enhanced email marketing technology to users. With Competitive Tracker for Salesforce Marketing Cloud, users will benefit from:

• SparkPost’s extensive consumer panel that allows for tracking and reporting on virtually every marketing email campaign sent by almost every significant brand so that you can compete more effectively in the inbox and plan ahead for important holidays or seasonal strategies.
• Compare performance to industry peers so senders know where they have room to optimize.
• Plan ahead for seasonality or follow market changes to compete in the inbox.
• Gain deep insight into competitors’ email journeys – including frequency, tone, and successful campaigns.

Email continues to be a critical channel for brands to reach consumers, and as a result, has experienced an increase in importance and budget in 2022. Companies continue to make investments to get more ROI from the email channel, especially when it comes to intelligence and analytics.

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