Infinite Assets, Inc. (“InfiniteWorld”), a leading metaverse infrastructure platform that enables brands to create, monetize and drive consumer engagement with digital content, announced today the company has added Milica Zec to its executive team as Chief Metaverse Officer. Zec will lead the company’s metaverse initiatives, including current and upcoming projects and partnerships for brand development.

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“Milica brings a tremendous level of leadership, innovation and expertise in the metaverse to the company. Her impressive experience will have a significant impact on our company as we move forward.”

Prior to joining InfiniteWorld, Zec co-founded New Reality Company where she served as Producer and Director, Mixed Reality & Metaverse. At New Reality, she assembled and led dozens of teams of up to 100+ people in the creation, marketing, audience building and fundraising of projects in multiple industries and media.

“We are very pleased for Milica to join the InfiniteWorld team in this important role,” said InfiniteWorld CEO Yonathan Lapchik. “Milica brings a tremendous level of leadership, innovation and expertise in the metaverse to the company. Her impressive experience will have a significant impact on our company as we move forward.”

“I am thrilled to be joining InfiniteWorld and their vibrant community in exploring the new and exciting worlds that are unfolding in this unprecedented time in media and technology,” added Zec. “Combining cutting-edge tools, interdisciplinary talent, and a passion for creation and discovery, InfiniteWorld is uniquely situated for building and expanding truly innovative experiences in the metaverse, and it’s an honor to be embarking on this quest together.”

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Named one of Adweek’s Top 100 creatives, Zec directed and produced critically acclaimed VR experiences Giant and Tree. The universal message and wide reach of her projects have enabled her to connect with a large number of high-profile world leaders, decision-makers and innovators across the globe. Across film, art, mixed reality and metaverse, she has formed numerous partnerships with major corporations including Nvidia, Microsoft, Epic Games, Intel, Adobe, HP, HTC, and Oculus. Her projects have received four grants from Epic Games and she continues to maintain a close relationship with them and other key members of the tech, gaming, and creative industries.

On December 13, 2021, InfiniteWorld and Aries entered into a definitive agreement for a business combination (the “Business Combination”) that upon consummation is expected to result in InfiniteWorld becoming a publicly traded company. Upon closing of the transaction, the combined company is expected to be listed on the Nasdaq Global Select Market under the ticker symbol “JPG”. The Business Combination is expected to close in the first half of 2022.

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