By keeping livestream experiences within their mobile app, brands can now take back control of their customer experience and data

Sendbird, the most proven conversations platform for mobile apps with over 250 million monthly active users, announced the public beta release of a powerful new product offering. Sendbird Live allows any business to host live streaming events within their mobile app rather than having to rely on third-party technology platforms such as YouTube Live, Instagram Live, Zoom, or Twitch. With Sendbird Live, businesses can take back control of their customer experience and data by providing rich live experiences within their own mobile app to engage, retain, and monetize users.

Livestreaming has been a rapidly growing trend across many different industries that has been accelerated by the pandemic. Popular Livestreaming use cases already include the livestreaming of entertainment and sporting events, live commerce, live video game playing and tournaments, webinars, live conferences broadcasts, livestreams of educational content, live fitness sessions, and more.

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Livestreaming is not just about the video broadcast itself. It typically includes the ability for participants to chat on the side of the livestream in a moderated & safe way, interact with the broadcast, and possibly integrate with transactional systems for actions like purchases. If a business chooses not to use a 3rd party platform like Facebook, then all of these features typically have to be stitched together across multiple providers which is costly, risky, and can lead to a disjointed user experience. With Sendbird Live, for the first time, businesses have the power of a turnkey solution, built inside of their mobile app where they can control the customer experience and monetization opportunities.

“Today, the only fast and easy option customers have to do live broadcasts is to send their customers to a handful of third-party monopoly platforms such as Google, Facebook, and Zoom, where they lose control of the experience and possibly their customers,” said John S. Kim, CEO and co-founder of Sendbird. “Our focus is to give businesses back control of their customer experience and data by allowing them to keep these experiences inside their own mobile app, not on Facebook.”

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With Sendbird Live hosted on the Sendbird platform that includes Sendbird Chat and Sendbird Calls, developers will be able to create a variety of multi-media experiences such as letting participants engage in private or public chat, voice, and video conversations during the livestream. The Sendbird platform’s extensibility layer will facilitate integration with transactional systems such as payment processing and order fulfillment so businesses can convert customer excitement into monetization opportunities. Sendbird’s powerful moderation features will keep engagement safe and on-brand. All of this on a platform that provides extremely low latency chat, audio and video that can scale to tens of millions of users.

“With Sendbird Live, we’re doing for Live streaming events what Sendbird Chat did for mobile conversations: make it dead simple for any business to launch those experiences within their mobile app to engage their community,” continued Kim. “Businesses can focus on the customer experience they’re trying to bring to life, such as live shopping days for a retailer, and not have to worry about the technology under the hood while still keeping it all within their own brand.”