FullStory Announces Spark London, Europe’s First Digital Experience Intelligence (DXI) Conference

DX leaders and innovators from Europe’s biggest brands come together to learn how to break down internal silos & grow revenue through DXI

FullStory, the leader in digital experience intelligence (DXI), announced that Spark London, Europe’s first-ever DXI conference, will be held at the Science Museum on the 14^th September 2023. The event marks the progression of the Spark event series after the success of the inaugural conference in the U.S. last year, and offers a platform for European product, marketing, engineering, customer support, and UX leaders to build connections, learn from peers, and discuss how digital experience intelligence powers superior websites, apps, and software.

Taking place in the captivating ambiance of Illuminate, the award-winning venue at the Science Museum, the one-day event revolves around the theme of ‘Every user. Every role. Every insight’. It will encompass results-driven sessions designed to help digital experience (DX) professionals understand the valuable business outcomes achieved through actionable customer insights from DXI.

Focusing on a range of topics – including data democracy, measuring the value of DXI, embracing a scientific approach to failure, and exploring the future of digital experience – the sessions will feature speakers from some of Europe’s biggest brands spanning the retail, travel, automotive, and gaming sectors.

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These include:

• Jason Attard, Head of UX & Design at Game Lounge Group
• Marcel Bertram, Brand Design Specialist at Porsche AG
• Daniel Diener, Senior Product Manager Mobility at Porsche Digital
• Becci Edmondson, Chief Product Officer at MPB
• Nicola Keane, Head of Global Martech at Pizza Hut
• Josephine Kelly, Web Project Lead at Bentley Motors
• Dr. Diane Leung, Head of Product & CRO at Pinnacle Pet Group
• Frederic Marc, Head of Product Design at loveholidays

“We are thrilled to bring the Spark event to London for a unique chance to interact with some of the brightest DX minds in Europe,” said Scott Voigt, FullStory CEO. “FullStory was built by engineering and product leaders forengineering and product leaders. We really value not only the opportunity to engage directly with our audience, but also to connect our customers with each other and to foster mutual learning and value.”

Spark London is sponsored by some of FullStory’s valued partners: AB Tasty, Google Cloud, LeanConvert, Optimizely, REO, and Twilio Segment.

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To register for Spark London 2023 and for more information about session line-ups, certifications, and sponsors, visit the event site here. Tickets are available to DX leaders on a first-come, first-served basis.

FullStory’s digital experience intelligence (DXI) platform empowers businesses to deliver the best digital experiences across their websites and apps. Teams from product and engineering to marketing and customer support use FullStory to save time and money, innovate confidently, and ultimately grow revenue. Built on a patented DX Data Engine, FullStory transforms previously unnoticed, unstructured, and unindexed information into actionable DXI. The company is headquartered in Atlanta, with regional teams in London, Hamburg, Sydney, and Singapore.