Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition.”

If you are yet to sign up for any events this year, look no further. Here are your top Events and Conferences from the Marketing Technology space that you can attend and explore the expanding horizon of technology, professional networking and brand amplification at a global scale.

The ABM Innovation Summit 2019

An event that is captivating in all aspects, the ABM Innovation Summit 2019 by Demandbase would be held on 14-15 March at San Francisco’s iconic Pier 27. In the 6^th annual Demandbase event, leading experts and professional ABM practitioners would deliver keynote sessions at the event, dissecting the world of account-based orchestration in Marketing and Sales with precision.

The ABM Innovation Summit 2019 will bring 1,000+ marketers together to share real-life stories about how they’re engaging with Account-Based Marketing (ABM) daily and gain insights into how they can apply new strategies and technologies to go all in with ABM.

Marketing Technology News: Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Salesforce will be the Platinum sponsor.

The speakers include:

• Malcolm Frank, Executive Vice President of Cognizant, and noted expert in AI
• Chris Golec, CEO of Demandbase, and Peter Isaacson, CMO of Demandbase
• Mathew Sweezey, Principal of Marketing Insights at Salesforce
• Perri Garner, Director of ABM at DocuSign

Apart from the unique ABM certification program that is unique to the MarTech industry, you can witness various aspects of account-based strategies at play. Live sessions would be demonstrating ABM’s role, importance and future trends in Marketing and Sales practices, along with the growth of AI, Machine Learning and Automation in Marketing and Sales.

Unleash the power of ABM in 2019! Register now with promo code ‘MTS40’ and save big at Demandbase’s #ABMSummit https://demandb.se/2tpG5Qp

The MarTech Conference 2019

A vendor-agnostic conference for Marketing Technology leaders and practitioners, the MarTech Conference 2019 is a must-attend event for you this season. If you are on the West Coast, you can’t fathom the scale of opportunities available here. While past attendees rave about the event’s genuine approach in breaking the traditional ways of Marketing and Sales using technology-focused strategies, latest attendees could learn a lot about new-age ideas in building martech stacks, optimizing martech budget, investments into immersive learning and unique ways to connect with the future talent, clients and friends in the industry. After all, “Marketing Technology management — MarTech — is the fabric of the future.”

At the event, attendees can explore a range of martech topics covering various aspects of B2B Marketing (by Oracle), Marketing ROI (Allocadia), Martech Stack Management (by Zendesk), Marketing Guide on CCPA (by OneTrust) and the Future of Marketing with P2P (by ON24).

The big catch here…

This year, the organizers have expanded the possibilities for everyone to attend the event by offering a free Expo+ Pass to evaluate 100+ MarTech companies, attend sessions on the Solutions Track and Discover MarTech Theatre and entry to one conference session or keynote of your choice!

Want the full conference experience? Grab an All Access Pass — use promo code mtseries and save 15% off the prevailing conference rate.

Oracle’s Modern Customer Experience 2019

There is never a dull moment when you are at the Modern Customer Experience by Oracle, the annual conglomeration of who’s who form the Marketing Technology for Customer Experience industry. An ideal customer experience event in its true sense, the MCX 2019 is slated to be bigger and savvier than all its previous annual editions. Why do I say that?

Well, firstly, you’ll be surrounded by CX luminaries, technology experts, partners, and peers who will share their knowledge and help you achieve legendary results for your company and your customers. According to leading research companies, there’s a definitive shift in power happening across the customer experience landscape.

As Oracle puts it, “The enterprise is no longer driving innovation, customers are. And they’re raising the bar at a rapid pace.”

To stay ahead of the curve and evolve in this new paradigm, the customer experience reigns—and it’s inseparable from the goods and services a company provides. This is the Experience Economy.

Marketing Technology News: Tellius to Introduce Intelligent Conversational Analytics Platform at Gartner Data and Analytics Summit 2019

Top keynote speakers at the event:

• Brian Fanzo, Millennial Keynote Speaker and CEO, iSocialFanz
• John Pirog, Senior Director – Information Technology, Motorola Solutions
• Keith Ferrazzi, CEO and Founder, Bestselling Author and Business Transformation Leader
• Tony Castiglioni, VP, Product Management, B2C, Oracle
• Shashi Seth, SVP, Oracle Marketing Cloud, Oracle
• Ryan Deutsch, SVP, Global Customer Success, Persado
• Kristen Alexander, CMO, Certain
• Nick Edouard, Co-Founder and President and CMO, PathFactory

Also, you can directly learn from over 50 customers and industry luminaries who are pushing the limits in CX and the immersive learning space.

Moreover, Grammy-nominated Flo Rida and Elle King will dazzle at the customer appreciation event amidst the breath-taking landscape architecture of Mandalay Bay Resort and Casino in Las Vegas.

Register with MTA2019 and save $600!

Brand Marketing Summit & Social Media Marketing

The event by Incite Group is another top-notch summit for senior brand marketers and social media aficionados. The European chapters are slated to unravel the opportunities and challenges faced in the current scenarios of Customer Experience, Branding and Advertising, Personalization and Videos. At this year’s Brand Marketing Summit Europe, you can brush your shoulders with 210+ reputed Marketing. Digital and Social Media experts and influencer who stand out of the competition with their powerful messaging and interaction skills.

The glittering panel of speakers at the event include names like:

• Margaret Franco, SVP Europe, Middle East and Africa, Dell
• Charles Allen, Head of Marketing, Arsenal Football Club
• Gael De Talhouet, Vice President – Brand Building, Essity
• Amber Kirby, VP Marketing and Customer Experience, Virgin Holidays

At the event, attendees can learn about various agendas covering topics on leveraging technology for Customer Journey Mapping, Digital Transformation, Personalization campaigns and CMO’s strategies for 2019-2020 in the disruptive age of data privacy, social media reputation and so on.

Marketing Technology News: NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

AI in Retail & Advertising Summit – London

An event dedicated completely to the powerful ecosystem of Artificial Intelligence, Deep Learning and Machine Learning, AI in Retail & Advertising Summit – London (#reworkRETAIL), is in its third year of enthralling existence. At this year’s edition, the league of speakers includes AI experts in the retail industry such as

• Jonna Fassbender, CEO, StyleScript
• Aditya Kaul, Research Director, Tractica
• Jian Li, Principal Data Scientist, Sky
• Nikolaos Lamprou, Data Scientist, Vodafone
• Alessandro Magnani, Distinguished Data Scientist, Walmart Labs

From learning about AI applications in retail and advertising from inventory forecasting to leveraging NLP and Computer Vision technologies for personalized shopping experiences, there is a wide array of topics and keynotes set up on the agenda at this AI-focused Marketing Technology Event.

Marketing Technology News: True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and Reporting

How to Make Your Event Count

Attending events from the MarTech landscape can help you sail into the latest Marketing requirements and take you close to your customers. Let’s build a community of ‘Wow’ marketers and see you at these events this season. Let’s do the ‘Home Run’ in MarTech…

To participate in our Events program and partner with us, drop us a line at news@martechseries-67ee47.ingress-bonde.easywp.com, today!