Every marketer must evolve with the evolving SEO landscape.

That said,

It isn’t an easy feat!!

Before we tell you how you can SEO-optimize your content, here are some challenges to anticipate while implementing your SEO game plan.

1. Dealing with the algorithm changes and staying on top of them

When dealing with SEO, one thing is sure, there will be thousands of unanticipated twists and turns your way. That said, Google makes thousands of changes to search every year, and dealing with these changes becomes the toughest challenge for SEO experts.

What can you do:

Of course, what Google does is not in your control, but you can control the way you react to it. You know Google keeps experimenting and bringing changes to search initiaitives.

• Instead of experiencing those panic attacks, you must stay on top of these trends. Always do your homework, research everything that is happening, and respond to the changes strategically.
• Do not overhaul your entire SEO strategy for one minor change. Try to foresee if any major shift is approaching. Once you know about the change, do not hustle, let the dust settle before taking a call.

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2. SERP rankings

Organic results do not come as fast as paid ones. They take time, and it is primarily the result of your small efforts.

What you can do:

The SEO industry has offered some foolproof techniques to fix the problem of low ranking issues around content marketing and technical SEO. However, more important is to create a long-term strategy focusing on a handful of the initiatives at a time.

Always keep in mind that SEO is a long-term game. The efforts you put in today will pay off after years.

3. The incorrect use of keywords

From the beginning until today, one thing has managed to stay consistent in the SEO world: Keywords. However, the way Google sees and checks the keywords has evolved. The search engine crawlers no more scan for only keywords but they will have a look at your website’s authority, tone, and relevancy.

What you can do:

• When you SEO optimize your content, your goal should be to understand the user intent or dive deep into solving the pain points of users.
• Another way to deal with keywords is – track the performance of each keyword. The ones that are experiencing a spike in search volume can be used to generate more content.

4. Constantly Evolving Competition

There is break-neck competition to rank on the first search results page, and your website competes with every website that shows on the first SERP. The main challenge here is that the competition is evolving as new web pages keep entering day after day. Keeping up with this kind of competition takes a lot of work.

What you can do:

• You can use different SEO tools to get an unbiased picture of who is ranking for your target keyword and the various elements that could be contributing to those rankings.
• Make as few mistakes as you can. You cannot optimize 100% for every ranking factor but you can at least stay ahead of the competition.

5. Mobile Optimization

Google today, ranks websites as per their responsiveness to mobile devices. As mobile devices account for a large chunk of web traffic, Google also gives priority to mobile-friendly websites. So, the challenge is to be on the top of Google’s mobile-first index practices.

What you can do:

• If you haven’t yet started optimizing for mobile traffic, start doing it today.
• Making your websites mobile-friendly will not break the bank, small tweaks to your current website will help you more.

6. Testing in the Wild 

SEO developers make changes according to the algorithms. When the changes are done, there is a long wait to see the results. It is the only way to test the new changes.

What can you do:

• Not all testing needs to be wild. Thanks to the latest SEO tools – these help you do speed testing and find out the results sooner than later.
• You can do some amount of controlled testing where you can confidently experiment and go ahead.

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Never let common mistakes hurt your SEO

Search engines are the doorkeepers of web traffic. Incase you fail to satisfy the demands of complex algorithms and the needs of the modern consumer, you will attract a high risk for being penalized with reduced traffic.

For all those businesses relying on online platforms to generate sales, implementing a robust SEO strategy is a must. The content they put out should be SEO optimized.

Make use of tools such as Google Analytics to fine-tune your SEO. From analyzing your keyword research to measuring your site performance to getting valuable insights on your content, Google Analytics is one common platform that can help you with everything at the base level.