Marketing Technology Highlights of The Week: 19th-April-2021: Featuring Microsoft, CampaignMonitor, ON24, Unbounce and More!
When there is a knowledge-gap between marketing members, it can affect the optimization of marketing technologies and processes. How are some of the leaders in marketing overcoming some of these fundamental problems in marketing and martech?
Catch more from these weekly martech highlights:
When it comes to video marketing, there is no one size fits all solution for video distribution, by and large you must really define who your target audience is, and what are the best means to reach them. Also, real-time analytics–understanding what’s going on with your viewers at any given moment–are going to be extremely important for both ensuring a quality user experience with as little churn as possible, and in monetizing content through advertising. –Stefan Lederer, CEO and Co-founder at Bitmovin
Top MarTech News of The Week: 12th April to 16th April 2021!
- New ON24 Enterprise Solution Extends Audience Reach, Delivers Advance Analytics and Integration Features
- Marketing 360® Partners With 1-800Accountant Brings Payroll, Tax Preparation, And Bookkeeping Services To SMB Clients
- Informatica Announces New Cloud Data Integration Free Service for Customers to Accelerate Cloud Modernization on Microsoft Azure
- Meltwater Announces Agreement To Acquire Leading Social Influencer Marketing Company Klear For $17.8 Million In A Combination Of Cash And Earn-out
- SurveyMonkey Launches AI-Powered Brand And Industry Tracking Solutions To Provide A More Agile Approach To Market Research
- MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief Technology Officer And Laurent Cordier As Chief Partnerships Officer
- Phrasee enters $8.5 Billion Customer Experience (CX) Market with First Technology to Optimize Brand Language in Real-Time
- IBM to Acquire myInvenio to help Organizations Use AI-powered Automation to Better Streamline Business Processes
MarTech QnA with the Expert
Many big brands with strong digital presences were able to communicate effectively through their websites and social channels. However, the situation was very different for smaller businesses who lacked a robust presence on digital platforms. Many of these companies successfully built their brands by reaching out to customers directly via email or social platforms such as Instagram. Small and mid-sized businesses also collaborated and supported each other during the pandemic, often by re-posting content and creating community-wide visibility and support. This cross-promotion and collaboration helped many small businesses survive an unprecedented year- Fara Haron, Regional CEO at Majorel