Marketing Technology Highlights of The Week: Featuring Iterable, TapClicks, Rollworks and more!

Is there a skills deficit in modern B2B marketing and martech ops? And what will drive AI content generation in future? Find out more from this week’s martech highlight:

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Marketing Quote-of-the-Week!

Gen AI is obviously helping content creators become a lot more efficient, but the real game-changer lies in platforms like Google using AI to drive targeting and conversions.  We need to understand AI-based bidding and how it’s changing online ad platforms. Your competitors are using AI-based targeting – you need to stay in front of this massive shift if you want to win.

–Andrew Bennett, Chief Marketing Officer @ Conga

Top MarTech News of The Week: 29^th April to 03^rd May

• 70% of CMOs Utilize Less Than Half of their Marketing Technology Largely Driven by a Strategic Skills Deficit
• Iterable Announces Groundbreaking Generative AI-Powered Journey Builder at Activate Summit
• FusionIQ Introduces FIQ Freedom, Empowering Breakaway Advisors to Seize Independence
• TapClicks and Composer Partner to Deliver AI Marketing Content Generation
• Rollworks Launches Command Center, a Dashboard That Allows Users to Optimize Their Entire End-To-End Abm Strategy

MarTech QnA with the Expert

Martech is definitely crowded, with many point solutions. Especially in larger companies, marketers struggle to find the time to use all the software and SaaS products they have licensed. The spend on those tools is also getting a lot of scrutiny from businesses doubting the incremental impact of each individual tool. Time and again, we hear marketers and business leaders say they want a cohesive set of tools to help them understand and optimize the customer journey from interest to sale and to retention of that customer. CMOs want to direct resources in an agile way and meet consumers where they are.– Baruch Toledano, Vice President and GM of Digital Marketing Solutions @ Similarweb

MarTech Articles on SEO, AD Attribution, Automated Lead Generation and more!

•  Is Automatic Content Recognition a Game-Changer For Advertisers?
  
• Creativity is at a Crossroads and in the Crosshairs
  
• Cookie-Free Advertising: 3 Targeting Options For Modern Marketers
  
• The Golden Age of Podcasting Is Just Beginning
  
• Why In-Person Marketing Stunts are More Important and Impactful Than Ever; And How To Execute Successfully
  
• Meet Your Assistant New Meta AI And Discover New Possibilities
• A Guide To Using AI in the Digital Marketing World – Your checklist
• The Importance of Identity Resolution in Marketing and Customer Experience
• Common B2B Lead Generation Faux Pas to Avoid

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions