Marketing Technology Highlights of The Week: Featuring Iterate.ai, Siteimprove, Salesloft and more!

Read about Siteimprove’s latest generative AI features to Iterate.ai’s new interplay app-coder in this week’s martech highlight:

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Marketing Quote-of-the-Week!

Programmatic ad tech enables marketers to more quickly and easily target their media to their exact target segments. In the past clients would do targeting based on how an audience skewed toward a certain demo or use some form of behavioral targeting such as website visitation.

–Eric Sandberg, Managing Director at Dynata 

Top MarTech News of The Week: 13^th November to 17^th November 

• Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events
• Iterate.ai Launches New Interplay-AppCoder, the Most Powerful Generative AI Coding Model Available, to Boost Enterprise Productivity
• Siteimprove Unveils AI Generate, a New AI-Powered Content Optimizer for Marketers Everywhere
• Act-on Now Includes Direct Mail as Channel in Its Omnichannel Marketing Automation
• Viamedia Unveils Parrot ADS: A Revolutionary Managed Service for Simultaneous Linear and CTV Ad Insertion
• Salesloft Appoints Randy Littleson as New Chief Marketing Officer
• OfferFit Secures $25 Million Series B Led by Menlo Ventures

MarTech QnA with the Expert

With the tech that is available today, CMOs have a great opportunity to provide value to the business. From a pipeline perspective, the availability of intent data to give marketers a view into what interests their prospects and customers is immensely valuable. Then, taking that data and using it to drive programs across the business – new logo sales, expansion, retention.

–Celia Fleischaker, Chief Marketing Officer at isolved

MarTech Articles on B2B Lead Nurturing, Creator Driven Marketing, Customer Marketing and more!

• The Future of Pharma Marketing: Navigating a Dynamic Landscape
• 5 Things About The Creator Economy For Modern Marketers
• Nurturing B2B Marketing Leads into Customers 
• Why Marketers Need to Pay More Attention to Customer Data Privacy
• Broaden Creator-Driven Marketing With Real And Virtual Presenters
• Customer Marketing as we know it is changing – here’s what to do about it
• What Marketers Should Do to Build a Strong Data Culture?
  
• Secret Tricks to Boost your Organic Search Presence
• Audio Advertising Trends; The Growth of Audio Advertising
• Why Metrics Matter and Goal Setting for Business Success
• Top Trends Marketers Should Look Forward to on Black Friday and Cyber Monday

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Episode 186 Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer