Marketing Technology Highlights of The Week: Featuring Medallia, Cordial, Bloomreach and more!

From uncovering tips on transforming your marketing plans in a post-cookie world to understanding how to drive loyalty when in B2B: this week’s martech highlight takes you through all this and more:

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Marketing Quote-of-the-Week!

AI is revolutionizing the game for businesses and brands of all sizes by streamlining the video creation and editing process. Video production is a time and resource-intensive process that comes with high costs, and intense creative demand, but AI has emerged as a critical solution across every stage of the video creation process. From helping to analyze viewer data and preferences to create resonating content to automated tools that cut the time-consuming aspect such as editing and sound design, AI allows video marketers to focus on the creative aspects of content creation.

Oren Kandel, CEO and Co-founder at Munch

Top MarTech News of The Week: 05th Feb to 09th Feb

MarTech QnA with the Expert

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The challenge is ensuring photographers and artists receive compensation when their images are used to train AI models. A mutually beneficial framework that empowers AI while returning revenue back to the creators could be the answer. However, to avoid recreating traditional issues in the image ecosystem, any solution must deliver sustainable, ongoing compensation each time an image is used, not a single initial payment.-Alan Capel, Chief Commercial Officer (CCO) at SmartFrame Technologies

MarTech Articles on Adtech, Marketing Strategies, Operational Maturity and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 192: The Latest in Distributed Commerce with Byron Sorrells, CEO and Co-founder of Dispatch

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

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