Social media is not only crucial for marketing and sales today, it is important to use it to understand key metrics that help uncover more about your brand traction online. Looking for some martech and marketing tips that can help? Catch more in this weekly highlight by MarTech Series:

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MarTech Quote-of-the-Week!

Before implementing any new marketing technologies, it’s important to really understand the clear and measurable business outcomes and metrics that the organization is driving to enable CX transformation. Also, it’s equally important to understand the current investments – let it be infrastructure, platforms, or technologies. Then, make sure to tie any investments to the future ROI based on the defined business outcomes.-Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America 

Top MarTech News of The Week: 14th June to 18th June 2021

• Adform Urges U.S. CMOs to Ramp Up Adoption of First-party IDs
• True Influence® Now Offers 80 Million Verified Contacts to B2B Marketers
• Yext Adds New Zendesk Integrations to Bolster Customer Support Offerings
• PostcardMania Expands Marketing Automation; Launches Most Precise Direct Mail Retargeting Product
• LiveVox Hires Industry Veteran Dan DeLozier to Lead Channel Strategy & Expansion
• UiPath Community Grows to More Than 1.5 Million Members And UiPath Announces Three New Features to Increase Career Opportunities
• Momentive Announces New AI-Powered Market Research Solutions That Improve Audience Targeting With Advanced Analysis
• New Research Shows Social Media Has Created a More Competitive Landscape for Brands, but Is Simultaneously Key for Staying Ahead in Their Industry
• MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising
• Merkle Achieves Amazon Redshift Service Delivery Designation
• New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers
• Auth0 WebAuthn Passwordless Offers New Levels of Ease and Security for Modern Authentication
• Vungle Enters into a Definitive Agreement to Acquire JetFuel, an Influencer Marketing Platform
• Precisely Delivers Industry’s First Unified SaaS Platform for Customer Engagement
• Dialpad Introduces a Smarter, More Reliable Calling Experience for Microsoft Teams Users
• BigCommerce Gives Merchants Control of Their Data with Launch of Big Open Data Solutions
• Iterate.ai Reports Nearly 300% Growth as Demand for Fast, AI-Powered Digital Innovation Accelerates Across Industries
• DISQO Acquires Verto Analytics
• LTI Expands Strategic Relationship with Amazon Web Services
• Google Cloud Expands Strategic Relationship with Johnson Controls to Run Business Systems on Sustainable Cloud Infrastructure
• Qumu Launches 360-Degree Video on Demand for Fully Immersive Enterprise Video Experience
• Pathwire Joins Google Cloud Partner Advantage Program
• Fuze Announces Partnership With Verint To Power Customer Engagement For The Global Enterprise
• LivePerson and Adobe Transform Digital Experiences With Conversational AI and Personalization
• Sisense Achieves Premier Partner Status With Snowflake to Power Customers’ Analytical Applications
• Uberall raises $115M, Signs Agreement to Acquire MomentFeed
• Criteo Announces International Partnership with Carrefour Group
• VEON Makes AdTech Acquisition In Russia
• Qualtrics and Genesys Form New Partnership to Help Companies Deliver World-Class Customer Service Experiences
• Auth0 Releases State of Secure Identity Report, Highlighting the Most Pervasive Threats to Digital Identities
• DataRobot Expands C-Suite with New CPO, CTO, and CMO
• Heap Unveils Heap Illuminate, A Suite of Tools That Proactively Surface “Unknown Unknowns” in User Behavior
• Sparkfly Partners with Vibes to Offer Deeper Insights on Mobile Campaigns, Consumer Engagement Strategies
• The Trade Desk Launches in India to Unleash the Full Potential of the Open Internet for Digital Marketers
• Former Salesforce Product Executive Amruta Moktali Joins Skyflow as Chief Product Officer
• Terminus Adds Enterprise Tech Veteran Gavin Dimmock To Fuel EMEA Expansion
• New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI
• New Simplr Study Of Online Brands Tracks 45% Rise In Conversational Commerce
• Litmus Launches Integrated Insights Report
• Hyundai Joins Forces With Marvel Studios In Campaign For The All-New 2022 Tucson
• EY, SAP and Qualtrics Bring Leading Edge Technology to the Fight Against COVID-19
• Dialpad Introduces a Smarter, More Reliable Calling Experience for Microsoft Teams Users
• Contentsquare Launches First Cookieless Experience Analytics Solution to Help Businesses Build Digital Trust
• Merkle Science Introduces Bitcoin SV Support to Predictive Transaction Monitoring and Intelligence Platform
• Demandbase Expands Predictive Analytics Capabilities for ABX Cloud
• Survey From Tableau Finds the Need for Data Literacy on the Rise
• Semrush Releases Major Update to Backlinks Database and Backlink Analytics Tool
• Sprout Social Announces Appointment of Thomas Stanley to Board of Directors
• Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe
• Hybrid Event Technology Company MeetingPlay Raises $75 Million Growth Equity Investment From Sunstone Partners
• ZoomInfo Partners with Beyond Codes to Provide Best-In-Class Intelligence to India and East Asia
• Integrate Names Kristy Pipes to Board of Directors
• TripleLift & GroupM Join Forces To Drive Ad Spend To Minority-Owned Publishers
• Meltwater Acquires Business Information Company Owler for $24.5 Million in a Combination of Cash and Equity
• redk and Mindsay Partner to Deliver Seamless Customer Experience Automation

MarTech QnA with the Expert

Digital ad spend will continue to be driven by the accelerated shift to digital video, especially in Connected TV. But for advertisers to truly be able to connect with their audiences, our industry must – and will – deliver new ad formats and experiences beyond the traditional commercial break. Instead of focusing on breaks in programming, which is what more than 95% of all video ads have been going back to the 1980s, brands will start looking at the whole viewer experience and ask the question: “How can we make the video ad experience work for everyone?” That’s a very modern problem and it will get a lot of attention. –Eric Berry, Co-founder and CEO at TripleLift

Top MarTech Articles on Top Martech Skills, Content Marketing Best Practices, Push Notifications !

• What are the Top Skills To Look For In B2B Marketers?
• How Are Leading Marketers Redefining The Content Marketing Experience?
• Content Recommendation’s Tipping Point
• Five Benefits of SMS Marketing to Build Your Brand
• Why In-Housing is The Batman & Robin Approach to Brand Success
• Content Is Overflowing — and Consumers Are Over It
• Ensuring a safer web browsing experience: Using ad blockers to fight malvertising
• Shaping the Workforce of Tomorrow
• Push Notification Benchmarks for Media Apps: Technology Behind the Breaking News
• Concerned About Online Privacy? Try A Different Kind of Search Engine
• Hey Advertisers: Here’s What Tracking Looks Like in a Post-Cookie World

How can you enhance the Customer Feedback experience in today’s digital economy? Catch more tips from the latest episodes of The SalesStar Podcast!