MarTech Series’s Marketing Technology Highlights of The Week: Featuring Adobe, Five9, OpenX and more in martech!

Uncover essential GTM tips for the rest of 2024 along with key secrets on what it takes to optimize customer experience journeys from this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Advertisers must find targeting and measurement solutions that give them the precision, scale, and performance they need to ensure the quality of their creative is maximized. Advanced identity tools and efficient supply chains are crucial to ensure that creative is reaching the best audiences.

Stacy Bohrer, VP of Buyer Development (North America) @ OpenX

MarTech Shout-out-of-the-Week!

BuzzSumo

BuzzSumo is a leading content analytics, monitoring, and PR outreach platform.

 

Top MarTech News of The Week: 05^th to 09^th August 2024

• InMarket Acquires ChannelMix to Enhance Data Analytics and Media Mix Modeling Capabilities
• Wurl Empowers Advertisers With Strategic Insights and Best Practices for Full-Funnel Marketing on CTV in New Report
• Coveo and Optimizely Partner to Harness the Power of AI Search and Generative Experiences
• Adobe Transforms B2B Marketing with Generative AI-Powered Journey Optimizer to Reach Buying Groups
• Five9 Announces an End-to-End AI Suite and New Approach to Transform Enterprise CX

MarTech QnA with the Expert

Identity is important. People don’t show up as single entities on the internet, they show up as a collection of devices and channels. (id for this, ID for that.. For a cohesive experience that eliminates consent fatigue and treats people as people you X. All experiences can be deployed automatically across multiple devices, channels, and jurisdictions, ensuring the right experience is served to the right visitor every time.–Jonathan Joseph, Head of Solutions at Ketch

 

MarTech Articles on GTM tips, Customer Experience Secrets, AI in Retail and more!

• Key GTM Tips for 2024: Going Beyond Walled Gardens with the Right Mix
• Mastering CX: Secrets From Industry Leaders
• What ‘customer lifetime value’ means in 2024
• Server-side tags are more critical — and simple — than ever
• How Retailers Can Leverage AI to Handle Seasonal Spikes in Policy Abuse 
• Why Marketers Need to Modernize and Switch to Hybrid Data Hosting
• How to Strike a Balance Between Tech and Humans in the Newsroom
• Why Should B2B Marketers Invest More in Content Syndication Programs?
• Lead Generation and Marketing Automation: How to Make Them Work Well Together
• Cross-Channel Marketing: A Complete Guide for B2B Marketers
• The Rise of In-Content Advertising on Streaming Platforms
• Biggest MarTech Moments That Defined The Start of 2024

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 209: B2B SaaS Marketing and MarTech Best Practices with Ryan Nelsen, CMO at StackAdapt

Episode 208: B2B revenue and GTM practices with Lynne Doherty, President of Field Operations at Sonar