What’s wrong with modern advertising and adtech? And can AI step in to solve core issues? Find out in this week’s martech highlights:

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Marketing and Marketing Tech Quote-of-the-Week!

When evaluating if a software solution is the right fit for your team, it’s important to find high-quality tools that add value to the overall business. Does the new application have capabilities that allow you to consolidate tools and allocate those resources? How easily will it plug into your existing tech stack? With the plethora of options on the market, any new tool we bring on has to be scalable to Contentful’s growth, including API capabilities and real-time collaboration.

– Elizabeth Maxson, CMO at Contentful

 

MarTech Shout-out-of-the-Week!

Supermetrics

Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms.

Top MarTech News of The Week: 25^th to 29^th November

• Omneky Launches Creative Generation Pro Self Serve: AI-Powered Advertising for Meta
• Brightcove Enters into Definitive Agreement to be Acquired by Bending Spoons for $233 Million
• ImageKit Unveils Advanced Video API to Simplify Video Post-Production and Delivery
• HawkSearch Introduces New Conversational Search Feature
• Hyland Unveils Advanced Healthcare Cloud Imaging SaaS Solution and NilShare to Elevate Image Collaboration
• Proxyway Uncovers the APIs Breaking Through Modern Bot Defenses on Modern Websites

MarTech Articles on Customer Privacy, AI in MarTech, AdTech and more!

• Overcoming Seasonal Challenges: Three Tips for Online Retailers Amid the Holiday Rush
• Balancing Privacy and Personalization in Sports Marketing
• Advertising Is Fundamentally Broken. What Now?
• Today’s Streaming Technology Ecosystem and How It Works
• Using AI and New Age MarTech to Transform Your Content
• How AI-Driven Martech Is Transforming Customer Journeys
• Ad Tech Meets Martech: Creating a Unified Marketing and Advertising Strategy

MarTech Q&A of The Week

Now, companies are beginning to realize the importance of understanding what’s in their archives. This allows them to decide which assets should be cleaned up or moved to long-term storage, while categorizing them in a way that makes future discovery easy—without having to manually review each video. Furthermore, this process enables companies to identify assets that can be monetized immediately.

–Luciano Escudero, VP of Media Engineering at Globant

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 217: Using the Sentiment of Appreciation to Drive Sales Cycles: with Brendan Kamm, CEO & Co-Founder of Thnks

Episode 216: AI’s Overall Business Impact with Yinyin Liu, VP, AI at Seismic

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable