Here’s the latest in martech, from WPForms’ new form builder to the benefits and tradeoffs of AI in martech and marketing:

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Marketing and Marketing Tech Quote-of-the-Week!

An interesting new feature of generative AI is its ability to analyze data in the contact center in a way that is relevant for marketing. The contact center has always stored excessive amounts of raw data – including call recordings and transcripts – which provide valuable insight into what customers were saying and experiencing. Companies previously had difficulty extracting this data but thanks to GenAI, they can now tap into this information.

–Jonathan Rosenberg, CTO and Head of AI @ Five9

MarTech Shout-out-of-the-Week!

Glue Up

Formerly EventBank, Glue Up is the leading provider of the cloud solutions that provide associations, event organizers, Chambers of Commerce, agencies, marketers, businesses, and NGOs with a full suite of tools designed to streamline operations, modernize processes, and eliminate engagement challenges.

Top MarTech News of The Week: 4^th to 8^th November

• NICE Launches CXone Mpower SmartSpeak
• Hoot Interactive Launches HootVid, a Dynamic Video Creation Platform
• Truepic and Dun & Bradstreet Collaborate For AI-Driven Business Identity Insights to Prevent Fraud
• WPForms Launches New AI-Powered Form Builder for WordPress

MarTech Articles on MarTech Data Disconnects, Targeted Ads, Native Advertising and more!

• The Learning Curve: How Instructional Videos Drive Marketing Results
• Holiday Returns Should Be a Goldmine for Brands
• Mind the Gap: Overcoming the Disconnect Between Data and MarTech
• AI Transforms Marketing: Benefits and Tradeoffs
• What is Retail Media; Defining The Latest Retail Media Trends
• Targeted Ad Campaigns: 10 Factors B2B Advertisers Should Keep in Mind
• Creating a Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads
• Martech vs. AdTech: Unpacking the Differences

MarTech Q&A of The Week

AI is transforming how we think about martech and adtech. We’re already seeing its use in predictive analytics, content generation, and dynamic creative optimization. The future of AI in our space will focus on how well we can harness it to process and analyze massive amounts of data in real-time. I believe AI will also push boundaries in personalization, enabling marketers to create hyper-targeted campaigns that adapt instantly to consumer behavior. However, ethical AI use and data privacy will need to be front and center as the technology evolves.- Heather Macaulay, President @ MadTech

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 216: AI’s Overall Business Impact with Yinyin Liu, VP, AI at Seismic

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable

Episode 214: Balancing the AI, Automation and Human Connect in Revenue and Sales, with: Shane Evans, Chief Revenue Officer at Gong